the cloud soa and cable competition
Post on 07-Dec-2014
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The Cloud, SOA and Cable: CIO.IT Competition - Session 1
Brian CappellaniSigma Systems
Geoff Moore – Escape Velocity
Complex Systems vs. Volume Operations
ComplexSystems
VolumeOperations
SweetSpot
SweetSpot
Complexity Volume
Eff
ect
iven
ess
SmallBusiness
GovernmentPrograms
SocietalEntitlements
Enterprise Consumer
Number of Customers100 101 102 106 107 108
New Cloud Offerings - Bridging Complexity
3
Market Complexity Cloud Complexity
ROI
Possible Cloud Offerings are Complex• Infrastructure driven to commodity• Platform as a service fragmented• Software as a service lacking channel
Market / Customers are Complex• Ala Carte vs. standard offerings• Vertical vs. general solutions• Consumer vs. SMB vs. Enterprise
ARPU/AMPUChurn
Time to Market
Focus & Simplify
4
SaaS SMB
Forrester Research: Public Cloud Forecast 2011 to 2020 TM Forum Survey: October 2011
SMB Relationship Transformed
Provider of Pipes Cloud Service Broker• Provider adds value to cloud
applications– Trusted supplier to the SMB– Cloud applications bundled with on-
network services– Creating channels to SMBs that SaaS
vendors cannot reach– Single SMB user experience across
many cloud applications• Ordering• Provisioning• Billing• Support
5
Become the Trusted AdvisorSpecific opportunity to channel SaaS with scale and trust to SMB – focus on key SaaS applications where
quality of service and connectivity SLA creates differentiation
Elements Necessary
• Self-service• Experience closer to Facebook than MS
System Center• Manage Subscriptions• Manage users across on-network and SaaS
services
SMB Admin / End User Portal
• Allows CSR to perform all actions available in the self-service portal
• Enter and orchestrate orders with existing back office systems, on-network services and SaaS services
Backoffice Provisioning / Order Mgmt
• Provisioning APIs implemented in days / weeks rather than months
• Jump start program for branding, pricing, and business relationship
• Built on industry standards
Rapid SaaS Vendor Onboarding
In a scalable, repeatable, and
economic manner
Sigma Systems Enabled Providers
• On-prem or as a PaaS hosted by Sigma• Integrated into your billing, support, assurance and identity systems• Catalog of name-brand SaaS apps with strong network affinity and value to the SMB• Single experience across on-network and off-network / brokered services
Cloud Service Brokerage from Sigma
Chart - 8
Value added services for businesses that extend value beyond high-speed data & hosted voice – reducing churn, driving ARPU/AMPU, quickly to market
April 10, 2023 Confidential - Sigma Systems
Q&A
9
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