the content lifecycle: how to create and share content your readers will love
Post on 17-Jan-2015
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The Content Lifecycle: How to Create and Share Content Your Readers Will Love Janet AronicaHead of MarketingShareaholic
Ginny SoskeyMarketing ManagerShareaholic
Hi! I’m Janet.
Head of MarketingShareaholic
Hey! I’m Ginny.
Marketing Manager
Shareaholic
Meet Jay.
CEO/Founder Shareaholic
5
February 2008 June 2009
2008 Mozilla Firefox Extension Award
Nights and weekendsto early growth
1 MILLIONdownloads
Browser Tools
Shareaholic
TODAY
Browser extension downloads
2 MILLION
publishers
Source: Civilized Caveman Cookinghttp://civilizedcavemancooking.com
200,000Publishers
8
2,500 +Developers
accessing our Share API
300,000,000people each month
10
+ +
For context: That’s more than Germany, France & the United
Kingdom combined.
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Shareaholic is the 4th largest country in the world.
Humble beginnings?
Humble beginnings?
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Strugglefest.
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We learn from our publishers.
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1 Brainstorm
Write
Optimize
2
3
Promote4
Analyze5
Overview
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1 Brainstorm
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Friends don’t let friends post without a plan.
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Analytics
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Consume the content you want to create.
Photo courtesy of D Sharon Pruitt Photo credit: Bakerella
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Leverage current events
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EditorialCalendar
http://bit.ly/SHRedcal
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2 Write
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Your headline is your first impression.
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• Urgent• Useful• Unique• Specific
Great headlines
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Headlines vs. Page Titles
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• State a problem• Popular phrase• Numbers
Great introductions
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Lists work.
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PredictableVoice
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Be a visual storyteller.
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3 Optimize
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On-page SEO
Off-page SEO
• Keyword research/targeting
• Headlines• Page titles• Image file
names• Meta
description
• Linkbuilding• Guest blogging• Social media• Ad words
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All-in-One SEO Pack
35
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Brand your visuals
Source: PB Fingershttp://www.pbfingers.com/
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• PicMonkey• Shareaholic Chrome
Pinterest Extension
Tools:Optimize
forPinterest
http://bit.ly/SHRPintools
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Not your Twitter account
Funky page title
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Optimized for Twitter!
Sweet page title!
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Page TitleFeatured Image
Meta Description
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It might not be love
at first sight.
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Link to old content
Source: How About We http://howaboutwe.com
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Relatedcontent
Source: Guilty Kitchen http://guiltykitchen.com
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4 Promote
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33%
ReferralTraffic
Where does traffic come from?
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Why do you share?
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Where should you share?
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AFFINITY
WEIGHT+ TIME DECAY
EDGERANK
49 Source: http://www.whatisedgerank.com/
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Timeline Tips
&Tricks
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Join the #conversation.
Twitter Chat Schedule: http://bit.ly/UlKN6Q
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Make the most of your time by scheduling posts.
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Tips &Tricks
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Inspirational, curated photos
41% of adult internet users curate photos or videos online.1
1Source: http://pewinternet.org/Reports/2012/Online-Pictures.aspx
Pinterest is the fourth largest traffic source in the world.
Get visual
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Get down to the basics.
Pin Share
BoardCollection of Pins
RepinReblog, Retweet
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What should you do now?
Complete Presence
Network Optimize
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Sharing is caring.
Photo courtesy of Milena Mihaylova
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5 Analyze
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Metrics: The intelligence you need to take your blog to the next level.
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(But don’t get lost in the data jungle.)
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Shareaholic Content Analytics
http://bit.ly/SHRanalytics
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For more product and installation information, visit Shareaholic.com/publish
ers
Thank you!
• @JanetAronica• @gsosk• @Shareaholic• Shareaholic.com
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