how readers discover content
TRANSCRIPT
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Simon Inger Consulting
Keynote Address: How Readers Discover Content
Tracy GardnerCreating Connections:
OpenAthens Customer Conference
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Researcher
Student
LibrarianPublisher Site
Search Engine
Library Link Server
Aggregator
A&I
Library Web Pages
Peer Link
Email Alert
Aggregated Article
Publisher’s Article
Journals Navigation
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Survey on Reader Navigation
Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers
Survey of Readers following on from 2005, 2008, 2012 studies
Over 40,000 respondents globally 18 months planning, execution, analysis
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Supporters
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Limitations It’s a survey Survey was only in English Survey used invitations from our
supporters – not necessarily completely representative sample
Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the supporter (“opted in”)
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Headlines – lots more in the report A&Is show decline in search importance, but still
#1 in aggregate in STEM across all sectors Academic researchers rate library discovery as
high as A&Is (in high-income countries)
Academic researchers rate Google Scholar #1 Over half of article downloads are free versions
– PubMed Central a major factor ToC alerts in decline Increased role for social media in discovery
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SELECTED HEADLINES
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Academic researchers rate academic search engines #1
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Wait! Every publisher tells you that they get way
more referrals from Google than Google Scholar!– Analytics typically measure last referrer, and
have not tracked where navigation started
Google Scholar
Library Link Servers
Publisher’s Article
52%
48%48%
12%
40%, or 0.04% for 1000 link servers
40%
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But not everywhere in the world
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Librarians are different
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Largest sector difference is medical
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Country differences are significant
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Subject variations
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Over half of downloads are free!
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With some variation by country
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PubMed Central effect
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Concluding observations Many free discovery resources, like
PubMed and Google Scholar, are used less in poorer countries – awareness?
The changing nature of Google Scholar will have dramatic impact on free/paid
Librarians aren’t convincing their patrons about search methodology