the content marketing 50: smb edition

*Small and medium-sized businesses are defined as those having 200 or fewer employees.

The Most Influential SMB Brands on LinkedIn:

The Top 10

1 2TalentSmartProfessional Training & CoachingUnited States

Inc. MagazinePublishingUnited States

3 4Latest News IndiaOnline MediaIndia

TED ConferencesMedia ProductionUnited States

5Entrepreneur MediaPublishingUnited States

Business DubaiManagement ConsultingThe United Arab Emirates

6

CAREERALISMPublishingUnited States

7

9 10KiplingerPublishingUnited States

CareerHMO.comProfessional Training & CoachingUnited States

Human WorkplacePublishingUnited States

8

This map shows the global distribution of companies among the Top 50 Influential SMB Brands on LinkedIn.

The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, activities in LinkedIn Groups and Influencer and employee posts through the LinkedIn Publishing Platform.

(The areas in teal are countries that are home to brands on the list).

The Most Influential SMB Brands on LinkedIn:

11-50

# of Institutions on the list1 2-3 4+

Savvy marketers at small and medium-sized businesses have flocked to LinkedIn to reach the professional networking platform’s audience of professionals. In particular, SMB marketers are leveraging LinkedIn for content marketing. Below are the top 50 global SMB brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content.

The Content Marketing 50:

The 50 Most Influential SMB Brands on LinkedIn*

SMB Edition

Content Marketing Score based on LinkedIn global active members in 2015

Frequency of LinkedIn Company Page Updates Among the Most Influential SMB Brands: 42.5 per Week

94%

88%of companies on the list have employees who post their own content on LinkedIn

of companies on the list invest in LinkedIn Sponsored Updates42%

39. MentorCloudInformation Technology& ServicesUnited States

23. Chopra Center for Wellbeing

Health, Wellness, & Fitness United States

11. Jack Welch Management Institute

Higher EducationUnited States

19. Collaborative for Academic, Social, and Emotional Learning

ResearchUnited States

29. eCornelle-LearningUnited States

13. Neowise GroupMarketing & AdvertisingUnited Kingdom

12. Branded.meInternetUnited States

15. Sons & Co.Real EstateUnited Kingdom

Non-Profit OrganizationManagementUnited States

26. Fast CompanyPublishingUnited States

18. eMoov.co.ukReal EstateUnited Kingdom

38. Likeable Media Marketing & AdvertisingUnited States

28. AppboyInternetUnited States

33. Daily FactsPublishingUnited States

34. Insight (Consulting)Management ConsultingGermany

32. WanteringInternetCanada

20. ScripboxInvestment ManagementIndia

16. Recruitment Entrepreneur

Staffing & RecruitingUnited Kingdom

17. HubbleCommercial Real EstateUnited Kingdom

21. Gulf Job Careers 22. The Adler GroupProfessional Training& CoachingUnited States

24. The Daily SalesPublishingUnited Kingdom

25. Hired.incInternetUnited States

27. Singularity UniversityHigher EducationUnited States

30. Sales HumorProfessional Training& CoachingUnited States

31. PayfirmaFinancial ServicesCanada

35. Aha! Labs Inc.Computer SoftwareUnited States

36. Likeable LocalMarketing & AdvertisingUnited States

37. EllevestFinancial ServicesUnited States

43.Venture for AmericaNon-Profit OrganizationManagementUnited States

44. The John Maxwell Company

Professional Training& CoachingUnited States

49. Allied TalentManagement ConsultingUnited States

45. Software AdviceInformation ServicesUnited States

47. Fórmula CapitalFinancial ServicesSpain

48. Hire ResolveStaffing and RecruitingSouth Africa

40. Quiet Revolution LLCConsumer ServicesUnited States

41. One Million by One Million (1M/1M)

InternetUnited States

42. PayoffFinancial ServicesUnited States

46. Boys & Girls Clubs of the Peninsula

Non-Profit OrganizationManagementUnited States

50. WiseWearHealth, Wellness, & FitnessUnited States

of companies on the list post updates to their LinkedIn Company Pages

of companies on the list have employees who share on LinkedIn content created by others

Business Dubai

92%

The Top Performing SMB Brands on LinkedIn Tend to Share the Following Traits:

14. Kasanoff Ghostwriting

Writing & EditingUnited States