the content marketing 50: smb edition
TRANSCRIPT
*Small and medium-sized businesses are defined as those having 200 or fewer employees.
The Most Influential SMB Brands on LinkedIn:
The Top 10
1 2TalentSmartProfessional Training & CoachingUnited States
Inc. MagazinePublishingUnited States
3 4Latest News IndiaOnline MediaIndia
TED ConferencesMedia ProductionUnited States
5Entrepreneur MediaPublishingUnited States
Business DubaiManagement ConsultingThe United Arab Emirates
6
CAREERALISMPublishingUnited States
7
9 10KiplingerPublishingUnited States
CareerHMO.comProfessional Training & CoachingUnited States
Human WorkplacePublishingUnited States
8
This map shows the global distribution of companies among the Top 50 Influential SMB Brands on LinkedIn.
The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, activities in LinkedIn Groups and Influencer and employee posts through the LinkedIn Publishing Platform.
(The areas in teal are countries that are home to brands on the list).
The Most Influential SMB Brands on LinkedIn:
11-50
# of Institutions on the list1 2-3 4+
Savvy marketers at small and medium-sized businesses have flocked to LinkedIn to reach the professional networking platform’s audience of professionals. In particular, SMB marketers are leveraging LinkedIn for content marketing. Below are the top 50 global SMB brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content.
The Content Marketing 50:
The 50 Most Influential SMB Brands on LinkedIn*
SMB Edition
Content Marketing Score based on LinkedIn global active members in 2015
Frequency of LinkedIn Company Page Updates Among the Most Influential SMB Brands: 42.5 per Week
94%
88%of companies on the list have employees who post their own content on LinkedIn
of companies on the list invest in LinkedIn Sponsored Updates42%
39. MentorCloudInformation Technology& ServicesUnited States
23. Chopra Center for Wellbeing
Health, Wellness, & Fitness United States
11. Jack Welch Management Institute
Higher EducationUnited States
19. Collaborative for Academic, Social, and Emotional Learning
ResearchUnited States
29. eCornelle-LearningUnited States
13. Neowise GroupMarketing & AdvertisingUnited Kingdom
12. Branded.meInternetUnited States
15. Sons & Co.Real EstateUnited Kingdom
Non-Profit OrganizationManagementUnited States
26. Fast CompanyPublishingUnited States
18. eMoov.co.ukReal EstateUnited Kingdom
38. Likeable Media Marketing & AdvertisingUnited States
28. AppboyInternetUnited States
33. Daily FactsPublishingUnited States
34. Insight (Consulting)Management ConsultingGermany
32. WanteringInternetCanada
20. ScripboxInvestment ManagementIndia
16. Recruitment Entrepreneur
Staffing & RecruitingUnited Kingdom
17. HubbleCommercial Real EstateUnited Kingdom
21. Gulf Job Careers 22. The Adler GroupProfessional Training& CoachingUnited States
24. The Daily SalesPublishingUnited Kingdom
25. Hired.incInternetUnited States
27. Singularity UniversityHigher EducationUnited States
30. Sales HumorProfessional Training& CoachingUnited States
31. PayfirmaFinancial ServicesCanada
35. Aha! Labs Inc.Computer SoftwareUnited States
36. Likeable LocalMarketing & AdvertisingUnited States
37. EllevestFinancial ServicesUnited States
43.Venture for AmericaNon-Profit OrganizationManagementUnited States
44. The John Maxwell Company
Professional Training& CoachingUnited States
49. Allied TalentManagement ConsultingUnited States
45. Software AdviceInformation ServicesUnited States
47. Fórmula CapitalFinancial ServicesSpain
48. Hire ResolveStaffing and RecruitingSouth Africa
40. Quiet Revolution LLCConsumer ServicesUnited States
41. One Million by One Million (1M/1M)
InternetUnited States
42. PayoffFinancial ServicesUnited States
46. Boys & Girls Clubs of the Peninsula
Non-Profit OrganizationManagementUnited States
50. WiseWearHealth, Wellness, & FitnessUnited States
of companies on the list post updates to their LinkedIn Company Pages
of companies on the list have employees who share on LinkedIn content created by others
Business Dubai
92%
The Top Performing SMB Brands on LinkedIn Tend to Share the Following Traits:
14. Kasanoff Ghostwriting
Writing & EditingUnited States