“the cure for your research needs!” presented by: beth emmerling, emily mason, kat cook, katie...

LBSC 708D Final Project/Summer 2009

Prince George’s Community College LibraryNursingRx™

“The Cure for Your Research Needs!”Presented by: Beth Emmerling, Emily Mason, Kat

Cook, Katie Kashket, and Emily Gamertsfelder

Instructor: Patricia Fisher, M.L.S

Introduction & Project Background

• Class Info: 708D Marketing in Information Services• Project: (Overall Task, Goal, And What We Hoped To

Accomplish)• Nursing Databases (Why We Chose This Group)• Team Roles and Tasks• Wiki• Outcome

Process- *Need Help filling in these details

Target Market

• Brief Overview of PGCC & Nursing Program• Demographics • Explanation of Environmental Scan• Discussion about Assumptions and Time Barriers• PGCC Nursing Student Profile• Suggestions For Gathering And Maintaining Target Market Data

Competition

• Who and What is our competition?• How does this mean for the marketing plan?• What future competition can be expected?

The 4 Ps: Product

• 4 Ps And Marketing Mix Explanation• Talk About Strengths And Weaknesses

(Need Another slide for this?)• Current Positioning Statement:

“Library usage is tied to assignments that require or recommend its use. The library is generally consulted after other information sources such as faculty and online search engines. Services and resources offered by the library, such as tutoring and language software, are not fully utilized by students.”

The Marketing Mix

The Four Ps: Place

*Not sure what all needs to be included in this slide- will discuss tomorrow

“Library services can be accessed physically through the main branch location on the Largo campus and through computer labs on the main campus and at PGCC extension centers. The main library branch is currently in a small, temporary location but will move to larger location soon. The new location will have excellent lighting and availability of student study space with a new Information Literacy classroom. Student research computers will occupy a portion of the first floor and be located near the Librarian's Desk.”

The 4 Ps: Price

• Explanation of Price (More Than Just $ Considerations)• Value & Benefit: “What’s in it for me?”• Time & Trade Offs• Convenience

The 4 Ps: Promotion

• Branding• Packaging

• NursingRx Theme, Concept & Name

• Slogans and Hooks

Samples:

“Is Your Research Flat Lining? Try A Dose Of NursingRx To Cure Slumping Searches!”

“NursingRx: The Cure For All Your Research Needs!”

“Does Your Research Have A Weak Pulse? Get The NursingRx Shot For Your Research Boost!”

“We Have The Rx To Fill Your Research Needs! Ask A Librarian About NursingRx”

Opportunities

What Opportunities Are Possible With NursingRx?

• New Library Building• Real World Practicality• Generating Interest• Future application• Grant Opportunity• Integration into Nursing Curriculum/Assignments• Targeted Market• Compatibility with KnightCite ?? Have we confirmed this?

Threats

• Discussion of competition

• Explanation & Importance of SWOT Exercise

• **Add More?

Potential Threats:• Other sources of information• Technology Literacy• Language Barriers• Nursing Journal Utilization• ESL Resource Utilization• Political

Environment/Economy• Staffing• Faculty • Learning Curve/Usability• Reputation/Popularity

Service Description

• Purpose: Framework for Goals, Objectives and Strategies

“NursingRx provides Prince George's Community College Nursing students with current, authoritative nursing information. The package of resources includes multimedia video, images and animation, drug and disease overviews, diagnostics, care plans, evidence-based research, and scholarly journals in conjunction with research support from librarians. It is the one stop for everything nursing students need to succeed in their coursework and on-the-job responsibilities. The service is available 24/7, anywhere there is an Internet connection. Material is specific to the nursing profession, and cannot be found on Wikipedia, Google, Bing, and other search engines.”

Goals & Objectives

1. Awareness •Measurable Objectives

2. Usage •Measurable Objectives

3. Partnership & Collaboration •Measurable Objectives

Strategies

Service: Package databases with additional services, name and brand the package to position the brand as the first place students go for nursing information needs.

Price: Communicate the value of NursingRx to increase its usage

Place: Redesign the library website it more user friendly and responsive to user needs with special place for NursingRx.

Partnerships: Develop partnerships with Nursing faculty, ESL center, Health center, and International Student office so that student awareness of NursingRx increases.

Promotion: Develop educational (brochure and video tutorial) and promotional material (posters, postcards, etc) to raise awareness and increase usage of NursingRx.

Tactics

Gantt Chart:• Purpose• Explanation of

Process and Development

The Swag: Tactics & Promo Materials

• Trinkets & Goodies (Pins, Pens, Pads, Hand Sanitizer)

• Activities: Lunch and Learns, Launch Events, Logo Design Contest

• Looking the Part: Promo Outfits

$how Me the Money: The Budget

Conclusions & Looking Ahead

• Pitching the Plan

Implementation & Priorities; The Next Steps:

1. ?

2. ?

3. ?

Short Term Goals: ?

Long-Term Goals: ?• Maintenance• Assessment• Adjustments/Customization• Additional Recommendations (Facebook Page/Social

Networking Applications, etc.)

Feedback: Questions & Comments

• Suggestions for Future 708D Class Structure & Project• Discussion of Successes, Challenges & Time Concerns• Staying in Touch: Contact Information• Credits and Thank You’s (ProQuest, vendors, PGCC, Guest

Speakers, ect.)

Fin~THANK YOU! ~

Sources

• Trinkets:

http://www.garrettspecialties.com/healthcare-fitness-healthcare-promotional-products-c-51_267.html

Photo Credits:

http://www.pgcc.edu/current/areasOfStudy/viewAll.aspx

What all do we need to include in this?