the different flavours of corporate venturing · 2019-07-09 · corporate venturing network. cvn is...

THE DIFFERENT FLAVOURS OF CORPORATE VENTURING

12th Meeting of the European TTO CIRCLEMay 4th

Corina Kuiper

Corporate Venturing NetworkCVN is a successful non commercial peer-to-peer network of corporations and

organizations active in corporate venturing and open innovation ecosystems

› Collaborate on Corporate Business Development› Establish an Open Innovation ecosystem

› Encourage Entrepreneurship

Professional association of corporate venturing professionals

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What is corporate venturing

“the activity of a large company investing money in a smaller company in return for a share of its profits”

DICTIONARY

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Our definition of Corporate Venturing

all of the entrepreneurial activities aimed at setting up new businesses by large corporate organizations, including- Incubate and scale-up internal ventures - Collaborations with and/or invest in external start-ups- Collaborations with and/or invest in VC funds- (Corporate) Accelerators- Open business co-creation with other corporates- Collaborations with (regional) innovation Hubs

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Link to the book: https://www.voc-uitgevers.nl/shop_artikel.asp?boek=Corporate%20venturing&ac=1001

All about disrupting and transforming a company

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BUT WHAT IS DISRUPTIVE INNOVATION ?

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© The Innovation family

© The Innovation family Source: Ron Adner. The Wide Lens

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4X4 INNOVATION MATRIX

Kuiper, C., & van Ommen, F. (2015). Corporate Venturing - Managing the Innovation Family in a dynamic world. VOC publisher© The Innovation family

Requires different mindsetNew business

New Business CreationEstablished business

Product creation

• Generate new opportunities• Deal with the Unknowable• New ecosystem• Building mountains• Changing customer behavior• Building new channels • New business models• Learning / iterative• Mid/long-term• New capabilities

• Recombine existing resources• Mitigating risk• Existing ecosystem• Market share battle• Customer insights known• Leverage existing channels • Established business models• Focus on execution/leverage• Short/mid-term• Existing organization

© The Innovation familyKuiper, C., & van Ommen, F. (2015). Corporate Venturing - Managing the Innovation Family in a dynamic world. VOC publisher

Also different favours of venturing

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Strategic choice: Scope of Venturing

FinancialSupportexisting

businesses

Add tothe portfolio

Type ofAmbition

Main Resources

Outside Core

Within Core

Both insideand outside

Core

Eco-system

Venturing

Venture Innovation

Corporate Private Equity

Venture Harvesting

New Leg ‘Fishing’ Note:

Types with a grey background are not normally recommended

Size of circle does not represent frequency or impact. It shows which boxes are covered by the type

Source: Ashridge Strategic Management Centre, 2003

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Corporate Venturing: HOW ?

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Kuiper, C., & van Ommen, F. (2015). Corporate Venturing - Managing the Innovation Family in a dynamic world. VOC publisher

Many different flavors

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Kuiper, C., & van Ommen, F. (2015). Corporate Venturing - Managing the Innovation Family in a dynamic world. VOC publisher

Different starting points

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Kuiper, C., & van Ommen, F. (2015). Corporate Venturing - Managing the Innovation Family in a dynamic world. VOC publisher

.. But you don’t want one hand clapping

ONLY EXTERNAL VENTURING

ONLY INTERNAL VENTURING

NEED BOTH EXTERNAL AND INTERNAL VENTURING

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Historic waves of corporate venturing

1960 - 1970“The first wave”

Corporate Venturing as a

financial instrument

1980 - 1990“The second wave”

Increasingly functional use of

Corporate Venturing

1990 - 2000“The third wave”Participating in the

‘New Economy’

2006 - 2008“The fourth wave”

Innovation paramount

2008 - 2014“The fifth wave”

Connecting the DotsProfound changes

Unprecedented opportunities for

collaboration

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JOIN US IN CO-CREATING YOUR INNOVATION ECOSYSTEM

WWW.CORPORATEVENTURINGNETWORK.COM

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www.readytoteamup.comCorporates, start your benchmark

Startups, start your benchmark

WWW.READYTOTEAMUP.COM