the different flavours of corporate venturing · 2019-07-09 · corporate venturing network. cvn is...

THE DIFFERENT FLAVOURS OF CORPORATE VENTURING

12th Meeting of the European TTO CIRCLEMay 4th

Corina Kuiper

Corporate Venturing NetworkCVN is a successful non commercial peer-to-peer network of corporations and

organizations active in corporate venturing and open innovation ecosystems

› Collaborate on Corporate Business Development› Establish an Open Innovation ecosystem

› Encourage Entrepreneurship

Professional association of corporate venturing professionals

© The Innovation family

What is corporate venturing

“the activity of a large company investing money in a smaller company in return for a share of its profits”

DICTIONARY


Our definition of Corporate Venturing

all of the entrepreneurial activities aimed at setting up new businesses by large corporate organizations, including- Incubate and scale-up internal ventures - Collaborations with and/or invest in external start-ups- Collaborations with and/or invest in VC funds- (Corporate) Accelerators- Open business co-creation with other corporates- Collaborations with (regional) innovation Hubs


Link to the book: https://www.voc-uitgevers.nl/shop_artikel.asp?boek=Corporate%20venturing&ac=1001

https://www.voc-uitgevers.nl/shop_artikel.asp?boek=Corporate%20venturing&ac=1001

All about disrupting and transforming a company


BUT WHAT IS DISRUPTIVE INNOVATION ?


4X4 INNOVATION MATRIX

Kuiper, C., & van Ommen, F. (2015). Corporate Venturing - Managing the Innovation Family in a dynamic world. VOC publisher© The Innovation family

Requires different mindsetNew business

New Business CreationEstablished business

Product creation

• Generate new opportunities• Deal with the Unknowable• New ecosystem• Building mountains• Changing customer behavior• Building new channels • New business models• Learning / iterative• Mid/long-term• New capabilities

• Recombine existing resources• Mitigating risk• Existing ecosystem• Market share battle• Customer insights known• Leverage existing channels • Established business models• Focus on execution/leverage• Short/mid-term• Existing organization

© The Innovation familyKuiper, C., & van Ommen, F. (2015). Corporate Venturing - Managing the Innovation Family in a dynamic world. VOC publisher

Also different favours of venturing


Strategic choice: Scope of Venturing

FinancialSupportexisting

businesses

Add tothe portfolio

Type ofAmbition

Main Resources

Outside Core

Within Core

Both insideand outside

Core

Eco-system

Venturing

Venture Innovation

Corporate Private Equity

Venture Harvesting

New Leg ‘Fishing’ Note:

Types with a grey background are not normally recommended

Size of circle does not represent frequency or impact. It shows which boxes are covered by the type

Source: Ashridge Strategic Management Centre, 2003


Corporate Venturing: HOW ?


Kuiper, C., & van Ommen, F. (2015). Corporate Venturing - Managing the Innovation Family in a dynamic world. VOC publisher

Many different flavors



Different starting points



.. But you don’t want one hand clapping

ONLY EXTERNAL VENTURING

ONLY INTERNAL VENTURING

NEED BOTH EXTERNAL AND INTERNAL VENTURING


Historic waves of corporate venturing

1960 - 1970“The first wave”

Corporate Venturing as a

financial instrument

1980 - 1990“The second wave”

Increasingly functional use of

Corporate Venturing

1990 - 2000“The third wave”Participating in the

‘New Economy’

2006 - 2008“The fourth wave”

Innovation paramount

2008 - 2014“The fifth wave”

Connecting the DotsProfound changes

Unprecedented opportunities for

collaboration


JOIN US IN CO-CREATING YOUR INNOVATION ECOSYSTEM

WWW.CORPORATEVENTURINGNETWORK.COM


www.readytoteamup.comCorporates, start your benchmark

Startups, start your benchmark

WWW.READYTOTEAMUP.COM

the different flavours of corporate venturing · 2019-07-09 · corporate venturing network. cvn is...

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