the digital internet tree

Digital Marketing Strategy

Rachel KinscherVisionary Group

visionary-group.com.au

Important Trends in 2014

• Original Content– “Words” – Blogs, relevant, timely– “Visuals” – Images, Infographics, video

• Aim to be engaging to encourage sharing & commenting

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Social Media Trends

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DIGITAL STRATEGY = GROWING A TREE

1. The Seed

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A healthy tree starts with healthy seeds.

A healthy a digital plan starts with these:

Research

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Strategy

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Campaign

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2. The Soil

DEVELOPMENT• Open Source CMS• Secure hosting• Strong domain

DESIGN•Responsive•Easy to navigate

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To enable your seeds to grow you need good quality soil.

3. Water & Fertilise

• Strong Branding• Consistent, original content in words & visuals• Engagement with social media and links to your website

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To enable growth you need to water and fertilise your seeds

4. Growth & Sun

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Opportunity = Lead Generation• Opt in’s– Subscribe and receive free X

• Making money– Online store– Membership / monthly subscription– E-courses– E-books

• Leverage– What you are already are doing you can leverage from

• Funnel– Important to understand how people come into your

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5. Prune

How to MEASURE• Google Analytics• Social Media insights

What to MEASURE (ROI)• Subscribers• Purchase• Sales

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To keep your tree looking nice and growing strong you need to Prune it

Re-Cap

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OFFER

If you want more direction – we will give you our Digital Strategy Template

FOR FREEEmail info@visionary-group.com.au

Join the Marketing Lounge - $22 per month

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visionary-group.com.au