the digital internet tree

Digital Marketing Strategy

Rachel KinscherVisionary Group

visionary-group.com.au

Important Trends in 2014

• Original Content– “Words” – Blogs, relevant, timely– “Visuals” – Images, Infographics, video

• Aim to be engaging to encourage sharing & commenting


Social Media Trends


DIGITAL STRATEGY = GROWING A TREE

1. The Seed


A healthy tree starts with healthy seeds.

A healthy a digital plan starts with these:

Research


Strategy


Campaign


2. The Soil

DEVELOPMENT• Open Source CMS• Secure hosting• Strong domain

DESIGN•Responsive•Easy to navigate


To enable your seeds to grow you need good quality soil.

3. Water & Fertilise

• Strong Branding• Consistent, original content in words & visuals• Engagement with social media and links to your website


To enable growth you need to water and fertilise your seeds

4. Growth & Sun


Opportunity = Lead Generation• Opt in’s– Subscribe and receive free X

• Making money– Online store– Membership / monthly subscription– E-courses– E-books

• Leverage– What you are already are doing you can leverage from

• Funnel– Important to understand how people come into your

businessvisionary-group.com.au

5. Prune

How to MEASURE• Google Analytics• Social Media insights

What to MEASURE (ROI)• Subscribers• Purchase• Sales


To keep your tree looking nice and growing strong you need to Prune it

Re-Cap


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