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TRAVEL

THE ECONOMIST CONNECTS YOU TO THE AUDIENCE YOU WANT THE MOST

ECONOMIST READERS IN THE USA ARE LUXURY TRAVELLERSPRINT

2

Source: Ipsos Affluent Survey USA 2015 *: Average spend based on adults with HHI $250,000+ © The Economist 2016Bloomberg Pursuits and Departures not measured. The New York Times T-Sytle Magazine and WSJ Magazine are Publisher’s Estimates

Of Economist readers: 85% are members of a frequent traveller

program 88% own a valid passport 84% think traveling internationally helps them to

learn about other cultures 77% think comfort and service are worth

paying extra for when traveling 60% are often asked for advice about traveling 10 average round trips in the past year

USA

$9,222

$9,234

$10,050

$10,889

$11,172

BloombergBusinessweek

The NY Times T-Style(Publisher's Estimate)

Condé Nast Traveler

WSJ Magazine(Publisher's Estimate)

The Economist

Average spent on leisure travel outside of the US in the last year*

Source: Affluent Europe Select 2015. All platforms. © The Economist 2016

THE ECONOMIST REACHES PURCHASE DECISION MAKERS IN TRAVEL SERVICES

599,000 | 41%

Economist readers are business purchase decision makers in travel services

EUROPE

THE ECONOMIST REACHES FREQUENT INTERNATIONAL TRAVELLERS

4

299,000

295,000

242,000

216,000

151,000

Time

The Economist

INYT

FT

Took 11+ internationalair trips in the past year

Source: Affluent Europe Select 2015. © The Economist 2016

WSJ

PRINT AND DIGITAL – APPS ON PC, TABLET OR MOBILE – MONTHLY REACH

EUROPE

ECONOMIST READERS ARE FREQUENT AND INDULGENT TRAVELLERS 5

55%Index: 166

Took 6+ InternationalAir Trips

47% Index: 1152

Fly First / Business Class

82% Index: 115

Spent 11+ Hotel Nights

54%Index: 172

Took 3+ International Air Trips for Business

53% Index: 142

Took 3+ International Air Trips for Leisure

Source: Affluent Europe Select 2015. All platforms. © The Economist 2016

EUROPE

ECONOMIST READERS IN ASIA ARE WELL-TRAVELLED

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Source: BE: ASIA 2015. All platforms. © The Economist 2016

76% Took 6+ trips a year

55% Travelled 6+ business trips a year

65% Took 3+ leisure trips a year

56% Fly on first or business class

ASIA

44% of Asians who are involved in business purchase decision making in company travel services read The Economist

ECONOMIST READERS IN ASIA DECIDE WHAT OTHERS FLY

ASIA

Source: BE: ASIA 2015. All platforms. © The Economist 2016

THE ECONOMIST ALONE8HELPS YOU REACH OVER HALF OF YOUR MOST VALUED AUDIENCE SEGMENT

64% Of the Ultra-Frequent Travellers*

Read The Economist

* Took 20+ trips past 12 months. Source: BE: ASIA 2015. All platforms. % Reach. © The Economist 2016

ASIA

THE ECONOMIST IS THE CORNERSTONE OF MANY CAMPAIGNS 9

Contact The Economist Group

USAValerieWilliamson@economist.com +1 (415) 278-0880

ASIAInezAlbert@economist.com +852 2585 3260

UKAnneKelly@economist.com +44 (0)20 7576 8100

EUROPE, MIDDLE EAST & AFRICARaphaelRennuit@economist.com +44 (0)20 7576 8168RichardSullivan@economist.com +44 (0)20 7576 8056LouisdeFouchier@economist.com +33 (0)1 53 93 66 02