the european library presents its "library of the month" campaign

Library of the Month – The multiplier challenge

www.theeuropeanlibrary.org

Aubéry Escande – Communications Manager

The European Library – National and University libraries

The European Library - Council of Europe

representation

Facts & Figures

200 million bibliographic records

17 million digital records

25 million pages of full text

A service for libraries

Projects

AggregationPartnership

Collections and libraries

showcase

Knowledgesharing

The European Library & Europeana Complementary target

groups

Emphasis on collections

Library sector representative

Library of the Month campaign

Marketing Plan for services

Marketing Plan for end-users• Editorial Plan

• Activities break-down• 2013 Schedule

Collaboration effort The European Library office The Library of the month The European Library network Editorial Plan focuses on a

Marketing opportunity• Institution highlight

• Collections and content highlight

• Through The European Library portal, The European Library social media channels and the Library of the month

• User statistics

Practical examples

“The Library of the Month campaign proved to be an excellent opportunity to showcase our vision and mission. It was also a fantastic window to let Europe catch a glimpse of some of our most valuable and appreciated treasures.”

Ana Santos Aramburo – Director of the National Library of Spain

Thank you

Aubéry EscandeAubery.Escande@kb.nl