the facebook formula for funeral homes and cemeteries - iccfa university

The Facebook Formula

Secrets for taking your funeral businessviral on Facebook

Zachary GarbowCo-founder, Funeral Innovations

http://facebook.com/funeralinnovations

~ Baby~ About Facebook~ Goals on Facebook~ Getting engagement~ Analytics & Rankings~ Ads~ Workshop~ Free tool for success!~ Questions

Lesson Plan

Boulder, CO

100+ United States Patents

Web Solutions to Grow Your Funeral Home

new! FI Copilots

1. Social Media Copilot2. Reputation Copilot3. Monuments Copilot

EvolveYourMarketing

600 million

700 million

900 million

1 Billion

Viral sales & education

Getting Comfortable

with Facebook Pages

Admin Roles

Becoming a Fan (from Facebook)

Viral Distribution

?

Answer = EdgeRank

1. EdgeRank - Affinity

Enhance Your Engagement

2. EdgeRank - Weight

Find Balance

Your Busines

s

Your Industry

Your Fans

Rule of Thirds

3. EdgeRank – Time Decay

Time

Rece

ncy

Sco

re

Post Often

Your Content Goals

Brand Awareness

Education Education

Community Outreach

Reputation Management

Lead Generation

Market Differentiation

Funeral FacebookCase Studies

Responding to Negative Feedback

1. Act Fast2. Apologize3. Don’t Delete4. Take it Private5. Be Appreciative

Analyze YourResults

Facebook Insights

Facebook Power Rankings

FREE! http://funeralinnovations.com/power-rankings/

Sponsored Stories & Ads

Content Workshop

Social Elite Study Groupwww.funeralinnovations.com/facebook-study-group

1.Why Facebook?

2.How Facebook Pages Work

3.EdgeRank Formula

4.Maximize EdgeRank

5.New Graph Search

6.Negative Feedback

7.Analytics

8.Finding Great Content

zack@funeralinnovations.com

http://facebook.com/funeralinnovations

http://funeralinnovations.com/social

Questions & Answers