the four steps to seo domination

TheFourStepstoSEODomina4on

KobiOmenaka

Chemical Engineering MEng

Social Media (MA)�

What are your challenges?

Inbound Marketers

Why Inbound Marketing•  The way people buy has fundamentally

changed •  The first thing you do when buying anything is

open a browser and start researching. Your prospects are exactly the same. •  70% of buying decision now made before a

consumer will engage with a ‘sales person’ •  It follows that you need to bring people to you

early , when in still in that research mode. •  We do this by blogging.

What Inbound Marketing Does

•  TURNS STRANGERS TO VISITORS •  CONVERTS VISITORS INTO LEADS •  NURTURES LEADS INTO CUSTOMERS •  TURNS CUSTOMERS INTO PROMOTERS • MEASURED THROUGH R.O.I.

The Inbound Marketing Funnel

Attract

Defining SEO

“The process of improving your website so that it attracts more visitors from search engines ”

Step 1

RESEARCH

WHY RESEARCH?

Attract

Convert

Understanding The Buyer

Strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.

The Business Model Canvas

Strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.

The Business Model Canvas

Google’s Business Model Canvas

OurBuyerPersona•  Marathon Megan

–  30-50 years old –  Come to running after a

period of no exercise post university

–  Now passionate about running and exercise “making up for lost time”

–  Stable career –  Finances to pay for the

“Right” pair(s) of trainer(s)

–  Lives in London

OurBuyerPersona’sKeywords

•  Relevancy –  “Shoes” vs “Marathon Running Shoes”

•  Long Tail vs Short Tail –  “Ladies Marathon Running Shoes” vs

“Trainers” •  Jargon vs Colloquial –  “Fallen arches” vs “Flat Feet”

•  Search Volumes and Competition

KeywordResearchTools

adwords.google.com

KeywordResearchTools

www.google.co.uk/trends/

KeywordResearchTools

www.google.co.uk/

FindingLatentSeman4cIndexing(LSI)Keywords

KeywordResearchTools

hIp://lsigraph.com/

LatentSeman4cIndexingKeywords

KeywordResearchTools

hIp://SEOPressor.com/

LatentSeman4cIndexingKeywords

KeywordResearchTools

chrome.google.com/webstore/

“KeywordsEverywhereChromeExtension”

KeywordResearchTools

keywordshiIer.com

Understanding The Competition

Compe4torResearchTools

hIps://moz.com/help/guides/research-tools/mozbar

Compe4torResearchTools

hIps://www.similarweb.com/

Compe4torResearchTools

www.spyfu.com

Compe4torResearchTools

GoogleChromeExtension

SEOQuake

Step 2

Technical SEO

DNSSeUngs

Arethespidershavingproblemscrawlingyoursite?

DNSSeUngs

hIp://dnscheck.pingdom.com/

ServerSeUngs

Crawl,Crawlerrors,Serverconnec4vity

DNSSeUngs

XMLSitemap

Makesureyouhaveoneandthatit’suncluIeredhIp://www.w3schools.com/xml/xml_validator.asp

SiteSpeed

SiteSpeed

hIps://tools.pingdom.com/

SiteSpeed

hIps://tools.pingdom.com/

SiteSpeed

hIps://developers.google.com/speed/pagespeed/insights/

MobileFriendly?

hIps://www.google.com/webmasters/tools/mobile-friendly/

GoogleDevelopersMobile-FriendlyTest

Cita4onsandLocality

hIps://moz.com/local/search

MozLocal

Cita4onsandLocality

hIps://moz.com/local/search

MozLocal

Cita4onsandLocality

hIps://moz.com/local/search

MozLocal

Cita4onsandLocality

hIps://moz.com/local/search

MozLocal

Step 3

On Site SEO

OnSiteSEOChecklist•  Your keyword is in the <title> tag, ideally

at the front (or close to the front) of the tag

•  Your keyword is close to the beginning of the <title> tag (ideally the first words)

•  The title tag contains less than the viewable limit of 65 characters (optional but recommended)

•  Your keyword is in the first <h1> tag (and your page has an <h1> tag)

•  If your page contains additional header tags (<h2>, <h3>, etc) your keyword or synonyms are in most of them

•  Any images on the page have an <alt> tag that contain your chosen keyword

•  Your keyword is in the meta description (and there is a meta description)

•  There is at least 300 words of text on the page

•  Your keyword appears in the URL (if not the homepage)

•  Your keyword appears in the first paragraph of the copy

•  Your keyword (or synonyms — Google recognizes them now) is used other times throughout the page

•  Your keyword density is between .5% and 2.5%

•  The page contains dofollow links to other pages (this just means you’re not using nofollow links to every other page)

•  The page is original content not taken from another page and dissimilar from other pages on your site

YOASTSEOPLUGIN

hIps://yoast.com/wordpress/plugins/seo/

Step 4

Off Site SEO

SearchAnaly4cs

SearchConsole→SearchTraffic→SearchAnaly4cs

DomainAuthority/PageRank

MozToolbar

OpenSiteExplorer

hIps://moz.com/researchtools/ose/

OpenSiteExplorer

hIps://moz.com/researchtools/ose/

InfluencerOutreach

hIp://buzzsumo.com/

InfluencerOutreachonTwiIerandInstagram

hIps://audiense.com/

The Next Steps?

Repeat!

Questions?

Kobi@kobestarr.io

EmailmetowatchthisSEOworkshopforFREE!

www.kobestarr.io