the future of business: the changing framework of the open economy (fdc brazil)

The Challenges of the Open Economy- how to succeed in the 21st century business environment

Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, BrazilGerd Leonhard, Media Futurist & CEO TheFuturesAgency

FDC Visiting Professorwww.mediafuturist.com

twitter: @gleonhard

Source: Slideshare.net

This is not about technology

Source: Slideshare.net

Education

TelecommunicationMedia & Content

BusinessEnergy

It used to be...

Education

TelecommunicationMedia & Content

BusinessEnergy

It will be...

: Empowered and Engaged Users Open & Connected

The Disconnected are becoming the Hyper-Connected

People subscribe to People

Source: Cisco / Youtube

Connectivity creates Opennessrequires

Connectivity + Mobile + Social is creating a Pivot Point similar

to that of the Printing Press.

Youtube.com/user/ScholzundFriends

Consequences of

Openness provides solid protection against missing important changes

...is the new survival strategy

Open Innovation

Open Business Strategy

Open Collaboration

Open Education

Defining ‘Open Economy’

• New business models based on collaboration (rather than competition and domination)

• Transparency as a default setting• Conversations not (just) monologs• Passing control to the Users• Open interfaces to / with business partners,

vendors, users , customers etc (API)• Use of technology and business standards

that are supported by everyone

From ‘The Network’ to ‘The Networked’

Complete convergence of Online & Offline

‘Not invented here’ becomes

Proudly Found Elsewhere

*PFE

Openness is now a Survival

Strategy

From a packaged-goods i.e. ‘Stuff’ Mentality to a Service and

‘Experience’ Mentality

Hyper-Competition Hyper-Collaboration

Command & Controlbecomes

Coordinate & Cultivate*Thomas Malone “The Future of Work”

Trust is the most important currency online.

To build it we adhere to three principles of open information:

value, transparency, and [user] control

Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog Dec 2009

Closed systems are well-defined and profitable, but only for those that control themOpen system are chaotic and profitable, but only for those that understand them well and

move faster than everyone elseClosed systems grow quickly while open systems evolve more slowly (requiring a

longer view)“Google has all variants” (!!!)

12/2009: Quoting from Google’s Open Business Manifesto:

Open Innovation Examples

The Challenges of Open

‘Open’ means new Responsibilities

Future Leaders are Connectors - not just ‘Directors’

Openness means we must provide “Social Oxygen”

Thanks for your time

www.mediafuturist.com www.theFuturesAgency.com

gerd@mediafuturist.comTwitter.com/gleonhardFacebook: gleonhard