the future of business: the changing framework of the open economy (fdc brazil)
DESCRIPTION
This is an edited version of my presentation at the Fundacao Dom Cabral in Brazil, for the ComN CEO series. It describes how the entire framework for business is changing because people are connected, mobile and social.TRANSCRIPT
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The Challenges of the Open Economy- how to succeed in the 21st century business environment
Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, BrazilGerd Leonhard, Media Futurist & CEO TheFuturesAgency
FDC Visiting Professorwww.mediafuturist.com
twitter: @gleonhard
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Source: Slideshare.net
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This is not about technology
Source: Slideshare.net
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Education
TelecommunicationMedia & Content
BusinessEnergy
It used to be...
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Education
TelecommunicationMedia & Content
BusinessEnergy
It will be...
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: Empowered and Engaged Users Open & Connected
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The Disconnected are becoming the Hyper-Connected
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People subscribe to People
Source: Cisco / Youtube
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Connectivity creates Opennessrequires
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Connectivity + Mobile + Social is creating a Pivot Point similar
to that of the Printing Press.
Youtube.com/user/ScholzundFriends
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Consequences of
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Openness provides solid protection against missing important changes
...is the new survival strategy
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Open Innovation
Open Business Strategy
Open Collaboration
Open Education
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Defining ‘Open Economy’
• New business models based on collaboration (rather than competition and domination)
• Transparency as a default setting• Conversations not (just) monologs• Passing control to the Users• Open interfaces to / with business partners,
vendors, users , customers etc (API)• Use of technology and business standards
that are supported by everyone
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From ‘The Network’ to ‘The Networked’
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Complete convergence of Online & Offline
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‘Not invented here’ becomes
Proudly Found Elsewhere
*PFE
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Openness is now a Survival
Strategy
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From a packaged-goods i.e. ‘Stuff’ Mentality to a Service and
‘Experience’ Mentality
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Hyper-Competition Hyper-Collaboration
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Command & Controlbecomes
Coordinate & Cultivate*Thomas Malone “The Future of Work”
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Trust is the most important currency online.
To build it we adhere to three principles of open information:
value, transparency, and [user] control
Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog Dec 2009
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Closed systems are well-defined and profitable, but only for those that control themOpen system are chaotic and profitable, but only for those that understand them well and
move faster than everyone elseClosed systems grow quickly while open systems evolve more slowly (requiring a
longer view)“Google has all variants” (!!!)
12/2009: Quoting from Google’s Open Business Manifesto:
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Open Innovation Examples
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The Challenges of Open
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‘Open’ means new Responsibilities
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Future Leaders are Connectors - not just ‘Directors’
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Openness means we must provide “Social Oxygen”
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Thanks for your time
www.mediafuturist.com www.theFuturesAgency.com
[email protected]/gleonhardFacebook: gleonhard