the future of content marketing #royalcontent

CONTENT MARKETING TREND WATCH: 2014 and beyond

#royalcontent

@axonnmedia

Fergus Parker

#royalcontent

A way of creating

and sharing

content to

promote an idea,

engage an

audience and spur

them to action.

#royalcontent

90%

of the world’s information

today has been created

in the last 2 years (source: IBM)

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#royalcontent

Just over a third of marketing budgets are now

being spent on content marketing (source: CMI/MarketingProfs)

54% of marketers will spend more on content

next year

#royalcontent

(source: CMI/MarketingProfs)

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WHAT NEXT?

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Content

is KING!

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Image: SBS

Content is NOT King

Content is the

KINGDOM

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By 2020...

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over 50 BILLION connected devices globally

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Word cloud

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THE FUTURE

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PERSONALISATION

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Customer content journey

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(source: Mind Tools)

VISUAL

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THE FUTURE

USER EXPERIENCE

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How do you

make BIG

data small

again?

MOBILE

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1.08

BILLION of the world’s

4 billion phones are SMARTPHONES

(source: Microsoft)

MOBILE

#royalcontent

source: Microsoft

91%

of mobile internet access is

S O C I A L

MOBILE

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Questions?

@axonnmedia

#royalcontent