the future of google by will critchlow at future of digital marketing

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THE FUTURE OF GOOGLE

WILL CRITCHLOW

WHAT DO SELF DRIVING CARS...

...ROBOTS...

...AND THE HUMMINGBIRD UPDATE...

...HAVE IN COMMON?

THEY’RE ALL GOOGLE PROJECTS

(OBVIOUSLY)

GOOGLE MAKES ESSENTIALLY NO MONEY FROM THEM

THEY NEED ARTIFICIAL INTELLIGENCE

VISION: STRONG AI

REALITY: WEAK AI

WHAT IT MEANS FOR SEARCH

IT ALL STARTED WITH PANDA

NO-ONE KNOWSHOW IT ALL WORKS ANY MORE

HUMMINGBIRD SIGN-POSTS THE FUTURE

GOOGLE HASUNDERSTOODNOUNS FOR A WHILE

HUMMINGBIRD:NATURAL LANGUAGE

ACTIONSWHAT DOES IT ALL MEAN

FOCUS ON THE REAL METRICS

BUILD SCALABLE PLATFORMS

New York TimesDigital Innovation Report

We have a tendency to ... overlook … creating tools,

templates and permanent fixes

COMPARE & CONTRAST

Kevin DelaneyQuartz Editor

I’d rather have a Snow Fall builder than a Snow Fall

RELEASE YOUR INFORMATION

THE NEXT 5 YEARS

THE FUTURE

FOLLOW THE MONEY90%+ COMES FROM ADS

THEY HAVE ALL YOUR MONEY

Source: emarketer

NOW

SOON

DID YOU CATCH THE DIFFERENCE?

NOW

SOON

GOOGLE’S FUTURE IS ABOUT:

● Artificial Intelligence● Mobile

IF YOU LIKED THIS...

www.distilled.net/resources/

Speaker photo goes here

WILL CRITCHLOW

Founder, Distilled

will.critchlow@distilled.net

@willcritchlow

IMAGE CREDITS● romanboed● rdecom● kenbondy● Kempelen chess set● jurvetson● gzlu