the future of google by will critchlow at future of digital marketing
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THE FUTURE OF GOOGLE
WILL CRITCHLOW
WHAT DO SELF DRIVING CARS...
...ROBOTS...
...AND THE HUMMINGBIRD UPDATE...
...HAVE IN COMMON?
THEY’RE ALL GOOGLE PROJECTS
(OBVIOUSLY)
GOOGLE MAKES ESSENTIALLY NO MONEY FROM THEM
THEY NEED ARTIFICIAL INTELLIGENCE
VISION: STRONG AI
REALITY: WEAK AI
WHAT IT MEANS FOR SEARCH
IT ALL STARTED WITH PANDA
NO-ONE KNOWSHOW IT ALL WORKS ANY MORE
HUMMINGBIRD SIGN-POSTS THE FUTURE
GOOGLE HASUNDERSTOODNOUNS FOR A WHILE
HUMMINGBIRD:NATURAL LANGUAGE
ACTIONSWHAT DOES IT ALL MEAN
FOCUS ON THE REAL METRICS
BUILD SCALABLE PLATFORMS
New York TimesDigital Innovation Report
We have a tendency to ... overlook … creating tools,
templates and permanent fixes
COMPARE & CONTRAST
Kevin DelaneyQuartz Editor
I’d rather have a Snow Fall builder than a Snow Fall
RELEASE YOUR INFORMATION
THE NEXT 5 YEARS
THE FUTURE
FOLLOW THE MONEY90%+ COMES FROM ADS
THEY HAVE ALL YOUR MONEY
Source: emarketer
NOW
SOON
DID YOU CATCH THE DIFFERENCE?
NOW
SOON
GOOGLE’S FUTURE IS ABOUT:
● Artificial Intelligence● Mobile
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