future of classifieds - talk at google
DESCRIPTION
Slides from Google's "Future of Classifieds" symposium. WorkDigital presented their TwitterJobSearch.com Ap and talked about future of social media and classified advertising. Meeting was at Google's London HQ on 22 May 2009TRANSCRIPT
What We Do
• Index World’s Online Classified Advertising• Make Sense of It• Create Compelling Products
The OpportunityGlobal Recruitment is a £48 Billion Global OpBy 2011 we anticipate that £500mm will be spent on online recruitment
advertising in the UK and that this creates a£6 billion UK search market opportunity.
12%
10%
6%48%
24%
Automotive
Travel
PropertyRecruitment
All Other
Consolidation or Fragmentation 1996 -UK Value Chain Analysis
Companies
2.2 M
Labour Pool
27 M
Job Boards4%
Publicationsoffline/online
91%
Search
Corporate Sites5%
Recruiters
Consolidation or Fragmentation 2006
Companies
2.2 M
Labour Pool
30 M
Job Boards10%
Publicationsoffline/online
75%
Search
Corporate Sites12%
Recruiters
Social Networks3%
Consolidation or Fragmentation 2011
Companies
2.56 M
Labour Pool
30 M
Job Boards35%
Publicationsoffline/online
40%
Search
Corporate Sites15%
Recruiters
Social Networks10%
The Challenge
Evaluate/Index 1.5 Billion Pages
15,000,000 Records
10 Results
A £10 Billion Opportunity from This?
The Hockey Stick
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