Product ManagementKristen Womack

March 24, 2014

What’s your <x>?

Product Management: What is it?

Marty Cagan describes the job of the product manager as

“to discover a product that is valuable, usable and feasible”.

Product Management: Why does it matter?

What do Product Managersactually do?

➔ Set the vision

➔ Pitch for funding

➔ Spread the word, evangelize

➔ Build a plan & roadmap

➔ Iterate

➔ Pour over data

➔ Repeat

● Break down problems.● Deal well with ambiguity.● Adapt as necessary.● Be proactive.● Communicate well.● Collaborate well.● Build relationships.● Motivate others.● Refuse to suck.● Are willing to make trade

offs (but not suck).● Think creatively.● Take ownership.● Care.

adapted from Matt KhouryYour job: get things done

By saying NO.

➔ It’s just a small feature

http://insideintercom.io/product-strategy-means-saying-no/

➔ Everyone is asking for it

http://insideintercom.io/product-strategy-means-saying-no/

➔ It won’t take that long

http://insideintercom.io/product-strategy-means-saying-no/

➔ We have nothing else to do

http://insideintercom.io/product-strategy-means-saying-no/

Apple

Apple