the future of product management

THE FUTURE OF PRODUCT MANAGEMENT

Product Mentor Talk by Ladislav Bartos

2

10+ years Product Management

Head of Products

From Startups to Large Organisations

Local and International Products

Ebay, O2, Sky, Perform Group

ABOUT ME

One of hundreds of definition

WHAT IS PRODUCT MANAGEMENT?3

“Product management drives the vision, strategy, design, and execution of the product. While one can often quickly comprehend

the basic responsibilities of the role, mastering each of these dimensions is truly an art from that one is constantly honing.”

Sachin Rekhi Former Director of Product

LinkedIn

4 THE FUTURE OF PRODUCT MANAGEMENT

01. SPECIALISATION

02. REMOTE PRODUCT MANAGEMENT

03. USER CENTRIC & DATA DRIVEN

04. WIDE SPREAD OF UNDERSTANDING

05. NEW TOOLS AND METHODOLOGIES

5 THE FUTURE OF PRODUCT MANAGEMENT

Specialisation

•Many different flavours of PMs (Technical, Design, Business, Generic, …)

•Different technologies and industries (IOT, hardware, finance, physical products, …)

•Understand your area to be able to make the right decision

• Examples: Tesla, Mobile or TV Apps, Insurance, Chilango, Instacart, Apple Pay

6 THE FUTURE OF PRODUCT MANAGEMENT

Remote Product Management

•Globalisation •Cost efficiency - remote teams •Crowdsourcing •Working from home

7 GLOBAL PRODUCT MANAGEMENT

On 6th of January 2016 Netflix has launched its services in 130 countries simultaneously; now it’s available in 190 countries and 24 languages (Netflix 2016)

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User Centric & Data Driven

•Changing Consumer Behaviour •Speed to market & reaction to market

changes •Efficiency for driving product success •Goal first planing •Verifying assumptions

THE FUTURE OF PRODUCT MANAGEMENT

9 THE FUTURE OF PRODUCT MANAGEMENT

Wide Spread Of Understanding

•Product success requires team work •To understand different business areas •Each business area is changing rapidly,

becoming more complex • Example: Legal, Marketing, CS, Sales & Business

Development, Finance, Technology and Share holders

10 THE FUTURE OF PRODUCT MANAGEMENT

New Tools & Methodologies

•Cloud based tools •Tools for specific part of PM (strategy,

planing, prioritisation, …) •New methodologies for different type of

businesses or products •Different methodologies used for different

part of the products

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Launch and manage successful products

Helps you to set direction

Get ready for the change, “only thing that is constant is change” (Hiraclitus)

Build product for the future, not for the present or past

The future is predictable in a certain extent. You are already doing it.

WHY IS IMPORTANT TO UNDERSTAND THE FUTURE OF PRODUCT MANAGEMENT?

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Use your past experience

Make realistic assumptions

Look for new trends

Collect and analyse data, data, data

Ask the experts and look for consistency

HOW CAN YOU DETERMINE THE FUTURE OF PRODUCT MANAGEMENT?

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Think about where you want to be in 5 - 10 years

Execute, Review, Refine

Understand how product management will look like in 5 - 10 years

Understand what skills and experience you will need gain to become successful

Create your “Roadmap”

WHAT TO DO NEXT?

14 THE FUTURE OF PRODUCT MANAGEMENT

01. SPECIALISATION

02. REMOTE PRODUCT MANAGEMENT

03. USER CENTRIC & DATA DRIVEN

04. WIDE SPREAD OF UNDERSTANDING

05. NEW TOOLS AND METHODOLOGIES

NUMBER

EMAIL ladislav.bartos@gmail.com

SOCIAL

+44 7981 645 349

linkedin.com/in/ladislavbartos

THANK YOU

@ladislav_bartos

NUMBER

EMAIL ladislav.bartos@gmail.com

SOCIAL

+44 7981 645 349

linkedin.com/in/ladislavbartos

@ladislav_bartos

Images: • http://nexusmc.com.au/wp-content/uploads/2015/03/Specialist-stamp.jpg • http://teamgantt.com/blog/wp-content/uploads/2015/12/WorkOnTheBeach1.png • https://static.dzone.com/dz1/dz-files/I-am-so-glad-we-all-agree.png • http://eventspectrum.com/esiwp/wp-content/uploads/bigstock-Toolbox-35082965-1024x853.jpg • https://silktide.com/wp-content/uploads/2012/05/shutterstock_229771504-1607x1200.jpg • http://www.eurodiaconia.org/wordpress/wp-content/uploads/2016/03/ndDRwBv3X3QW86aCs23TVRiV804.jpg • http://dursocapital.com/wp-content/uploads/2015/09/012755032-whats-next-headline.jpeg