The Future of

Product Management

Janice Fraser

July 2014

Keep in touch!

@clevergirl

Product Management

Future Lean Startup

Gratuitous Venn Diagram

U R HERE

Lean Startup

Empathize with customers

Understand product/market risks

Decide which risks are important

Devise experiments to validate your risk-reducing solutions

Product Management

Figure out how to keep things moving

Plan the epics

Write the user stories

Accept/reject them

Data geekery

“The Glue”

“The Pace-Setter”

“The Pragmatist”

“The Decider”

FutureWearables, fashion, devices

Mobile-first software

Multipart products and services

Complex supply chains

New constraints

Agile is a beautiful thing.

But organizing the backlog isn’t where product management is going.

Leveling up

“The courage to speak truths, pleasant or unpleasant, fosters communication and trust. !“The courage to discard failing solutions and seek new ones encourages simplicity. !“The courage to seek real, concrete answers creates feedback.”

KENT BECK EXTREME PROGRAMMING EXPLAINED

LeadershipNot ownership

Differential diagnosisNot process implementation

Group facilitation

Not heroism

Experienced makers

Not just MBAs

PragmaticNot Dogmatic

Whole BusinessNot Point Solutions

Thank you!

@clevergirl