the good, the bad and the greys of data visualisation design
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The Good, The Badand The Greys of Data Visualisation Design
Andy Kirkwww.visualisingdata.com | @visualisingdata
THE GOOD{do more of this stuff}
3Visualisation from http://filmographics.visualisingdata.com/
#1 Be curious: Questions fuel data visualisation
“What is the pattern of success or failure in the movie careers of a range of notable actors?”
4Visualisation from http://www.visualisingdata.com/2016/05/boom-bust-shape-roller-coaster-season/
#1 Be curious: Questions fuel data visualisation
“What percentage of Liverpool FC’s matches during the 2015/16 season have been relaxing?”
5Visualisation from http://www.visualisingdata.com/olympics2016
#1 Be curious: Questions fuel data visualisation
“What is the pattern of improvement between genders in the results of Olympic events measured by time?”
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#1 Be curious: Questions fuel data visualisation
“What does the rhythm and architecture of every episode of Seinfeld look like?”
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#2 Say something: If there’s something to say, say it
Visualisation from http://www.nytimes.com/2015/03/03/upshot/fewer-women-run-big-companies-than-men-named-john.html?abt=0002&abg=1&_r=0
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#2 Say something: If there’s something to say, say it
Visualisation by New York Times http://www.nytimes.com/interactive/2016/05/22/world/europe/europe-right-wing-austria-hungary.html
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#3 Make it personal: Participation > interaction
Visualisation by New York Times http://www.nytimes.com/interactive/2013/12/20/sunday-review/dialect-quiz-map.html?_r=0
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#3 Make it personal: Participation > interaction
Visualisation by Matt Stiles http://thedailyviz.com/2016/09/17/how-common-is-your-birthday-dailyviz/
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#4 Sweat the small stuff: Care about every pixel
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#4 Sweat the small stuff: Care about every pixel
THE BAD{do less of this stuff}
14Visualisations from www.cdc.gov/Pcd/Issues/2015/14_0395.html &
http://www.slate.com/articles/life/culturebox/2014/06/death_map_the_most_common_causes_of_death_in_each_state_of_the_union.html
#1 Wake-up: Stop going through the motions
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#1 Wake-up: Stop going through the motions
Visualisation by YouGov https://yougov.co.uk/news/2014/11/09/public-attitudes-tax-distribution/
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#1 Wake-up: Stop going through the motions
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#1 Wake-up: Stop going through the motions
#2 Everything has a role: Don’t be a (knee) jerk
Google search: “Marketing Infographics”
#2 Everything has a role: Don’t be a (knee) jerk
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#2 Everything has a role: Don’t be a (knee) jerk
Visualisation by SCMP http://lasombra.blogs.com/la_sombra_del_asno/2013/03/kwc.htmlVisualisation from BMJ http://www.bmj.com/content/350/bmj.g7620/infographic
BAD PIE CHARTS ARE BAD CHARTSBAD BAR CHARTS ARE BAD CHARTS
BAD WORD CLOUDS ARE BAD CHARTSBAD RADAR CHARTS ARE BAD CHARTS
#2 Everything has a role: Don’t be a (knee) jerk
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#3 Lazy colouring: ‘Above all do no harm’
Image from http://eagereyes.org/basics/rainbow-color-map | Photo from https://twitter.com/espurrkawa/status/829238117848739841
23Visualisation from http://www.vulture.com/2013/04/leading-men-age-but-their-love-interests-dont.html
#3 Lazy colouring: ‘Above all do no harm’
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1.LOCKED2.DISARMED3.ALERT?4.EXIT
1.ALERT?2.ARMED3.DANGER4.OPEN5.PULL
#3 Lazy colouring: ‘Above all do no harm’
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#4 Story ‘badging’: It’s not all storytelling
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#4 Story ‘badging’: It’s not all storytelling
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#4 Story ‘badging’: It’s not all storytelling
“For sale: Baby shoes. Never worn.”
E. Hemingway
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#4 Story ‘badging’: It’s not all storytelling
THE GREYS{be more discerning
about this stuff}
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#1 Interactivity: Fewer hurdles, not more
Cover image from https://www.amazon.co.uk/Dont-Make-Me-Think-Usability/dp/0321344758 | Image from http://i.imgur.com/u7ikyWS.jpg
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#1 Interactivity: Fewer hurdles, not more
From Archie Tse’s talk https://github.com/archietse/malofiej-2016/blob/master/tse-malofiej-2016-slides.pdf
Visualisation by Jonathan Corum http://13pt.com/projects/nyt071211/ Visualisation by Bloomberg http://www.bloomberg.com/infographics/2014-01-16/tracking-super-bowl-ticket-prices.html
#2 Clarity is king: Simplifying is dependent
33Visualisation by FT https://twitter.com/theboysmithy/status/705323516711804928 | Video from https://www.youtube.com/watch?v=UNs-ziziPyo
#2 Clarity is king: Simplifying is dependent
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#3 Audiences are complex: It’s for them, not you
What do you want to tell them? What do you know they need to know? If you
were them what would you find relevant?
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#3 Audiences are complex: It’s for them, not you
36Visualisation from New York Times http://www.nytimes.com/elections/results/president
#3 Audiences are complex: It’s for them, not you
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#3 Audiences are complex: It’s for them, not you
Perceiving Interpreting Comprehending
What does it mean?Is it good or bad?
Meaningful or insignificant?Unusual or expected?
What does it show?Where is big, medium, small?
How do things compare?What relationships exist?
What does it mean to me?What are the main messages?
What have I learnt?Any actions to take?
SUBJECT KNOWLEDGEFORM OF COMMUNICATION AUDIENCE RECEPTIVENESS
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#4 Reading vs. Feeling: Sometimes, its about the gist
Visualisation by Periscopic http://guns.periscopic.com/
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#4 Reading vs. Feeling: Sometimes, its about the gist
Visualisation by LA Times Graphics http://graphics.latimes.com/kobe-every-shot-ever/
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#4 Reading vs. Feeling: Sometimes, its about the gist
Visualisation by Washington Post http://www.washingtonpost.com/wp-srv/special/politics/2014-state-of-the-union/language-of-sotu/
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#4 Reading vs. Feeling: Sometimes, its about the gist
Visualisation by New York Times http://www.nytimes.com/interactive/2016/07/29/us/elections/trump-clinton-pence-kaine-speeches.html
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#1 Be curious: Questions fuel data visualisation#2 Say something: If there’s something to say, say it
#3 Make it personal: Participation > interaction#4 Sweat the small stuff: Care about every pixel
#1 Wake-up: Stop going through the motions#2 Everything has a role: Don’t be (knee) jerk
#3 Lazy colouring: ‘Above all do no harm’#4 Story ‘badging’: It’s not all storytelling
#1 Interactivity: Fewer hurdles, not more#2 Clarity is king: Simplifying is dependent
#3 Audiences are complex: It’s for them, not you#4 Reading vs. Feeling: Sometimes, its about the gist
The Good, The Bad and The Greys
The Good, The Badand The Greys of Data Visualisation Design
Andy Kirkwww.visualisingdata.com | @visualisingdata
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