the gruffalo presentation

Title slide with MLP logo

Welcome to the world of...

• The Gruffalo is a UK publishing sensation, written by Julia Donaldson and illustrated by Axel Scheffler

• First published in 1999, it tells the magical adventure of a mouse who takes a stroll through the woods in search of a nut

• Together with a companion title The Gruffalo’s Child, over 13.5 million copies sold worldwide, translated into 75 languages

• Adapted into 2 half hour animated films, featuring an all-star voice cast

• Nominated for Oscar & Bafta Film Award’s

• Over 2.8million DVD’s sold worldwide

A Gruffalo? What’s a Gruffalo?

A literary based, evergreen classic, to be enjoyed by children and families for generations

Storytelling

• High quality merchandising range launched in the UK 2009

• 25 licensees, 7 DTR’s and over 250 products now available

• Key categories: plush, games, stationary, gifting, apparel

• Winner of 6 Licensing Awards

• Products replicate the charm and wit of the storybook

• Focused, cross category range, appealing to boys and girls

Brand extension programme

Mid to high end Department Stores, Gifting and Book retailers, Independents

Brand positioning at UK retail

Pan MacMillan

Pan MacMillan

Roadshow Entertainment Stickman DVD out November 2016!

The Gruffalo: Live On Stage Touring New Zealand Sep to Nov 2016!

Product Highlights

Toys

Toys

Toys

Puzzles & Games

Puzzles & Games

Stationery

Apparel

Apparel

Apparel

Sleepwear

Homewares

Homewares – World’s Apart

Homewares

Homewares

Bags, Harness

Bags, Umbrella

The Gruffalo internationally

• Books translated into 75 languages • Films broadcast in over 180 countries • Licensing programmes in:

• Germany • Australia/New Zealand • Distributors in Benelux, Norway, South Africa, HK & Singapore • US & Canada

• Companion title published 2004 • Complimentary to core ranges • Seasonal appeal • Softer, younger designs

The Gruffalo’s Child Room on the Broom

• Published 2001 • Plush, clothing & games • BAFTA nominated App • #1 US picture book Halloween

Stick Man • Published in 2008 by Scholastic • Plush, puzzles and clothing • Christmas themed app

Brand Extension

A literary based, evergreen classic, to be enjoyed by children and families for generations

An extension to the charm and wit of the storybook

Focused on engaging young imaginations, celebrating the power of storytelling and encouraging learning through imaginative play

Imaginative, involving and a little bit irreverent!

The Gruffalo Brand is….

© 2016 Magic Light Pictures Ltd.

Licensing Enquiries

Mark Paul

markp@global-nz.com Tel: +64 (9) 845-4900 Mb +64–274-875-445

Skype: mark.paul.global