the hispanic market: why and how to invest in it

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Grupo Parada is a marketing consultant firm that specializes in connecting brands with the U.S. Hispanic and Latin American digital markets. Call us today and see how we can magnetize your brand! (877) 762-6322 Ext 801 Visit Us at: http://www.grupoparada.com/ Like us on Facebook: https://www.facebook.com/grupoparada Follow us on Twitter: https://twitter.com/grupoparada Add us on Google+: https://plus.google.com/u/0/105225839916482226268/posts Email: corporate@grupoparada.com

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HISPANIC INTERNET MARKETING

AGENDA

• Opportunities

• How to market to the Hispanic

Online Market

• Recommendations

• Q & A

HISPANIC INTERNET MARKETING

HISPANIC MARKET

0

20

40

60

80

100

120

19701980

19902000

2010*2020*

2030*2040*

2050*

Census

Projections

HISPANIC POPULATION IN THE UNITED STATES: 1970 TO 2050

Source: U.S. Census Bureau, 2006 American Community Survey

HISPANIC ONLINE MARKETHISPANIC INTERNET USERS 2007-2012

The Power of the Hispanic Consumer Online / A complimentary report from Scarborough Research

http://www.scarborough.com Release Year: 2008

HISPANIC ONLINE MARKETA SOUGHT-AFTER DEMOGRAPHIC PROFILE

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Under 35 Household Income $50k+

Employed 4 Year College Degree or +

Home Ownership

Total Hispanics (18+)

Hispanic Internet Users (18+)

WHAT EXPERTS ARE SAYING

HISPANIC ONLINE MARKET

OPPORTUNITIESHISPANIC FACT PACK 2009 : MEDIA USAGE

OPPORTUNITIESHISPANIC FACT PACK 2009: US HISPANIC ADVERTISING SPENDING

HISPANIC ONLINE MARKETUSEFUL RESOURCES

• U.S. Hispanic Population: 2006 www.census.gov

• Social and Economic Characteristics of the Hispanic

Population: 2007www.census.gov

• Hispanic Media Usage www.emarketer.com

• Hispanic Fact Pack 2009www.adage.com

• The Power of the Hispanic Consumer Onlinewww.scarborough.com

OPPORTUNITIESSPANISH KEYWORDS TRENDS JAN 2007 – SEP 2008

OPPORTUNITIESCPC DIFFERENCE BETWEEN ENGLISH AND SPANISH

How to reach the

Hispanic Online

Market?

MARKET TO HISPANICS ONLINE

• First, Second, Third Generation

• Acculturated, Assimilated, Isolated

• Language of preference

• Nationalities

MARKET TO HISPANICS ONLINE UNDERSTAND THE COMPLEXITIES OF THE MARKET

CULTURAL COMPETENCY IS KEY

MARKET TO HISPANICS ONLINE

HISPANIC INTERNET MARKETINGINLANET PROCESS

Strategic Hispanic

Marketing

HispanicMarket

Research

KeywordResearch

CompetitionResearch

Web site Audit

Digital Marketing

Mix

Search EngineMarketing

Social Media Marketing

Email Marketing

Analytics & Conversion

VisitorAnalysis

CustomerBehavior

ReputationManagement

MARKET RESEARCH, COMPETITIVE INTELLIGENCE

HISPANIC INTERNET MARKETING

HISPANIC FACT PACK 2009

HISPANIC INTERNET MARKETING

MARKET RESEARCH / COMPETITIVE INTELLIGENCE

HISPANIC INTERNET MARKETING

SEARCH ENGINE MARKETING

HISPANIC INTERNET MARKETING

SEARCH ENGINE MARKETING TOOLS

HISPANIC INTERNET MARKETING

SEARCH ENGINE MARKETING: WHAT TO AVOID

HISPANIC INTERNET MARKETING

SEARCH ENGINE MARKETING: WHAT TO AVOID

HISPANIC INTERNET MARKETING

SEARCH ENGINE MARKETING: WHAT TO AVOID

HISPANIC INTERNET MARKETING

SEARCH ENGINE MARKETING: WHAT TO AVOID

HISPANIC INTERNET MARKETING

• You can't manage what you can't measure.

MEASURE THE IMPACT OF YOUR ONLINE STRATEGIES

HISPANIC INTERNET MARKETING

Test, Test and Test

Research First

Start Targeting the Hispanic Market

RECOMMENDATIONS

INLANET DIGITAL MARKETINGBASED IN NEW YORK, NY

Hispanic Internet Marketing

Agency

that assists companies in connecting with

U.S. Hispanic & Latin American

Online Markets

http://www.inlanet.com

Marcelo R. Rodriguez

mrodriguez@inlanet.com

(877) 762-632 ext 803

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