the importance of design: information architecture

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The Importance of Design Information ArchitectureAngela C Natalia

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+Content

-- What is Information Architecture?

-- Information Architecture in Google Era

-- Better User Experience

-- Practical Implementation

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+What is IA ?

“The field is abstract, and many who might conceptually

understand the basic premise of information architecture

won’t really “get it” until they saw and experience it.“Morville and Rosenfeld, 2006, p. 41

+What is IA ?

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http://www.homebuildersaustralia.com.au/

+What is IA ?

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http://swamplot.com/wp-content/uploads/2009/05/shot-trot-house.jpg http://www.youtube.com/watch?v=D0EMpuEEGhg&feature=related

+IA in Google Era

strangers can enter the housethrough any room they want

+IA in Google Era

+IA in Google Era

+IA in Google Era

+Better User Experience

“We're in the experience business. User experience.

We create things that people use.”Jesse James, Information Architecture Summit 2009

+Better User Experience

Common placementClear entry point

+Better User Experience

Common placementClear entry point

+Better User ExperienceCustomize Page

+Practical Implementation

+Practical Implementation

http://www.wix.com/create/website

+Practical Implementation

http://www.wix.com/create/website

+Relevant Sources

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A Dinosaur Family Explains Information Architecture, online video, accessed 7 August 2010, http://www.youtube.com/watch?v=D0EMpuEEGhg&feature=related

Barker, Ian 2005, What is information architecture? , Step Two Designs, accessed 7 August 2010, http://www.steptwo.com.au/papers/kmc_whatisinfoarch/index.html

Debrouwere, S 2005, Information architecture for news websites, accessed 6 August 2010, http://stdout.be/2010/information-architecture-for-news-websites/

Information Architecture Tutorial – Lesson 1, accessed 8 August 2010, http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial_-_Lesson_1/

Garrett, J 2009, The Memphis Plenary, jjg.net, accessed 8 August 2010, http://www.jjg.net/ia/memphis/ Morville, P and Rosenfeld. L 2006, Information Architecture for the World Wide Web 3rd Ed., Saebastopol: O’Reilly.