the importance of ecosystems and communication in accelerating change

Pub

lic

The importance ofecosystems andcommunication inaccelerating change

Kia Haring,Head of Global Communications

@kiaharing

Ecosystems open up new creativepotential that has previously beenoff limits.

This sort of co-creative process isonly possible in our moderndigitalized world.

Establishing mutual trust isnecessary

Ecosystems areessential forcompanies

Clients

ConsumersPartners

Other stakeholders

Startups

Tieto

© Tieto Corporation

Pub

licEcosystems create a new paradigm forcommunications

The pace is changing– everything is real-time

Ecosystems require collaborativecommunications betweendifferent stakeholders

Social media is becoming normalfor B2B companies

Transparency and opennesschange how we communicate.

Content consumption is changing– it is no longer limited by devices,channels or time.

Ambassadors are crucial andrequire capability building.

People make the difference

Our potentialreach is

approximately36 000 000

people

Almost60 000

followers onLinkedIn

3700followers on

Twitter

799 subscribers on YouTube(330 000 views)

Over 55 presentationson Slide Share

6400likes on

Facebook

Two concrete examples ofhow we’ve been accelerating

ecosystem innovation

Tieto Perspectives site– a digital ecosystem

Ultrahack – Europe’s biggesthackaton event to develop and test

new innovative ideas

Perspectives site – a digital ecosystemhttp://perspectives.tieto.com/

• Approx. 15 000 external visitorsper month

• Partners, customers & Tieto expertsdiscussing, blogging and exploring ideasat the intersection of business andtechnology

• Participants: Caterina Fake (Flickr),Anni Ronkainen (Kesko), Taavi Kotka(Estonia), Ola Ahlvarsson (Epicentre)& many more

Tieto Perspectives site:

Bubble sessions& Tieto Blog

© Tieto Corporation

Pub

lic

Great example of the power of ecosystem

7

On ourBubble

SessionsOn ourevents

On ourblog

Europe’s biggest hackaton:

Ultrahack• Joint effort of two Tieto start-ups: Customer

Experience Management and IndustrialInternet

• Partners & Tieto experts co-creatinginnovative ideas for the future of the retailindustry

• Ultrahack teams presented their innovationsfor judging on November 6 - 8, 2015

• The winner was Quno that developed atechnical prototype of software that viaanalysing photos and videos guidescustomers to the shortest queue during peaktimes - no more queues

Social media visibility

Trademedia

Flickr

Twitter

Blogs

– Enhanced impact byshares and likes

© Tieto Corporation

Pub

lic

Social media visibility

10

Pub

lic

Join the discussion!www.perspectives.tieto.com

@TietoCorp

www.linkedin.com/company/tieto

www.youtube.com//TietoCorporation

www.facebook.com/TietoCorporation

www.slideshare.net/TietoCorporation

Pub

lic