the importance of ecosystems and communication in accelerating change
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The importance ofecosystems andcommunication inaccelerating change
Kia Haring,Head of Global Communications
@kiaharing
Ecosystems open up new creativepotential that has previously beenoff limits.
This sort of co-creative process isonly possible in our moderndigitalized world.
Establishing mutual trust isnecessary
Ecosystems areessential forcompanies
Clients
ConsumersPartners
Other stakeholders
Startups
Tieto
© Tieto Corporation
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licEcosystems create a new paradigm forcommunications
The pace is changing– everything is real-time
Ecosystems require collaborativecommunications betweendifferent stakeholders
Social media is becoming normalfor B2B companies
Transparency and opennesschange how we communicate.
Content consumption is changing– it is no longer limited by devices,channels or time.
Ambassadors are crucial andrequire capability building.
People make the difference
Our potentialreach is
approximately36 000 000
people
Almost60 000
followers onLinkedIn
3700followers on
799 subscribers on YouTube(330 000 views)
Over 55 presentationson Slide Share
6400likes on
Two concrete examples ofhow we’ve been accelerating
ecosystem innovation
Tieto Perspectives site– a digital ecosystem
Ultrahack – Europe’s biggesthackaton event to develop and test
new innovative ideas
Perspectives site – a digital ecosystemhttp://perspectives.tieto.com/
• Approx. 15 000 external visitorsper month
• Partners, customers & Tieto expertsdiscussing, blogging and exploring ideasat the intersection of business andtechnology
• Participants: Caterina Fake (Flickr),Anni Ronkainen (Kesko), Taavi Kotka(Estonia), Ola Ahlvarsson (Epicentre)& many more
Tieto Perspectives site:
Bubble sessions& Tieto Blog
© Tieto Corporation
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Great example of the power of ecosystem
7
On ourBubble
SessionsOn ourevents
On ourblog
Europe’s biggest hackaton:
Ultrahack• Joint effort of two Tieto start-ups: Customer
Experience Management and IndustrialInternet
• Partners & Tieto experts co-creatinginnovative ideas for the future of the retailindustry
• Ultrahack teams presented their innovationsfor judging on November 6 - 8, 2015
• The winner was Quno that developed atechnical prototype of software that viaanalysing photos and videos guidescustomers to the shortest queue during peaktimes - no more queues
Social media visibility
Trademedia
Flickr
Blogs
– Enhanced impact byshares and likes
© Tieto Corporation
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Social media visibility
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Join the discussion!www.perspectives.tieto.com
@TietoCorp
www.linkedin.com/company/tieto
www.youtube.com//TietoCorporation
www.facebook.com/TietoCorporation
www.slideshare.net/TietoCorporation
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