the importance of long format featuresspring+conference/sto… · groups of 4 x 15 mins each...

Behind the Scenes Storytelling

The Importance of Long Format Features

Feature Storytelling Tools

• Canon EOS C-100 $2500 Body Only

• Sennheiser Lavalier Mics $650

• Aura 3 Point Lighting Kit Bundle $700

• Manfrotto Video Monopod $300

• Marshall Portable 7inch Monitor $350

• Canon EF 70-200mm F/2.8 IS II USM $1800

• Canon 24-105mm F/4L IS USM $900

• FCP 7 Editing Software or Adobe Premiere $20/Month

• Drobo External Hard Drive 5D 4 TB x 5 Drives $1500

Feature Storytelling Structure

• Cultivate Relationships with Coaches and Staff to receive input on Student Athletes stories

• Create a Production Schedule for each season

• Good sound is everything…do your research

• APM MUSIC apmmusic.com

• Beginning. Middle. End.

• Focus on one thing. Compliment the Core.

BEHIND THE MASK

Culture Creating with USF Volleyball

BEHIND THE MASK

Dons Spotlight on Beach Volleyball

THE RISE

Historic 2003 Volleyball Season

TO BE A DON

Malina Terrell

MEDIA DAY

One Day of Video Stations Produce Season Long Content

Media Day Stations

• TELEPROMPTER• SPECIALTY SHOTS• INTERVIEWS• PROFESSIONAL PHOTOS

Groups of 4 x 15 mins each station. Groups comes every hour.

NEEDS:• White background• Game Day Jerseys• Volleyballs• 2 Fog Machines $100 – 400• Parrot Teleprompter $100• Dimmable Fluorescent Round Ring Light Kit $100-200• Video Slider $100-300• Videohive.net for AE templates $15-50

TELEPROMPTER

SPECIALTY SHOTS

Jersey Reveal

Season Hype Video

INTERVIEWS

Meet the Newcomers

PHOTOS

DEVELOPING YOUR BRAND

The Importance of Social Media

Social Media 101

• INSTAGRAM

• TWITTER

• FACEBOOK

• 1 Minute Videos are Key

• Quality Content over Quantity

• Post with Purpose

• Utilize Proper Hashtags

MINI INSTA FEATURES