the importance of long format featuresspring+conference/sto… · groups of 4 x 15 mins each...
TRANSCRIPT
Behind the Scenes Storytelling
The Importance of Long Format Features
Feature Storytelling Tools
• Canon EOS C-100 $2500 Body Only
• Sennheiser Lavalier Mics $650
• Aura 3 Point Lighting Kit Bundle $700
• Manfrotto Video Monopod $300
• Marshall Portable 7inch Monitor $350
• Canon EF 70-200mm F/2.8 IS II USM $1800
• Canon 24-105mm F/4L IS USM $900
• FCP 7 Editing Software or Adobe Premiere $20/Month
• Drobo External Hard Drive 5D 4 TB x 5 Drives $1500
Feature Storytelling Structure
• Cultivate Relationships with Coaches and Staff to receive input on Student Athletes stories
• Create a Production Schedule for each season
• Good sound is everything…do your research
• APM MUSIC apmmusic.com
• Beginning. Middle. End.
• Focus on one thing. Compliment the Core.
BEHIND THE MASK
Culture Creating with USF Volleyball
BEHIND THE MASK
Dons Spotlight on Beach Volleyball
THE RISE
Historic 2003 Volleyball Season
TO BE A DON
Malina Terrell
MEDIA DAY
One Day of Video Stations Produce Season Long Content
Media Day Stations
• TELEPROMPTER• SPECIALTY SHOTS• INTERVIEWS• PROFESSIONAL PHOTOS
Groups of 4 x 15 mins each station. Groups comes every hour.
NEEDS:• White background• Game Day Jerseys• Volleyballs• 2 Fog Machines $100 – 400• Parrot Teleprompter $100• Dimmable Fluorescent Round Ring Light Kit $100-200• Video Slider $100-300• Videohive.net for AE templates $15-50
TELEPROMPTER
SPECIALTY SHOTS
Jersey Reveal
Season Hype Video
INTERVIEWS
Meet the Newcomers
PHOTOS
DEVELOPING YOUR BRAND
The Importance of Social Media
Social Media 101
• 1 Minute Videos are Key
• Quality Content over Quantity
• Post with Purpose
• Utilize Proper Hashtags
MINI INSTA FEATURES