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Behind the Scenes Storytelling
The Importance of Long Format Features
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Feature Storytelling Tools
• Canon EOS C-100 $2500 Body Only
• Sennheiser Lavalier Mics $650
• Aura 3 Point Lighting Kit Bundle $700
• Manfrotto Video Monopod $300
• Marshall Portable 7inch Monitor $350
• Canon EF 70-200mm F/2.8 IS II USM $1800
• Canon 24-105mm F/4L IS USM $900
• FCP 7 Editing Software or Adobe Premiere $20/Month
• Drobo External Hard Drive 5D 4 TB x 5 Drives $1500
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Feature Storytelling Structure
• Cultivate Relationships with Coaches and Staff to receive input on Student Athletes stories
• Create a Production Schedule for each season
• Good sound is everything…do your research
• APM MUSIC apmmusic.com
• Beginning. Middle. End.
• Focus on one thing. Compliment the Core.
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BEHIND THE MASK
Culture Creating with USF Volleyball
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BEHIND THE MASK
Dons Spotlight on Beach Volleyball
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THE RISE
Historic 2003 Volleyball Season
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TO BE A DON
Malina Terrell
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MEDIA DAY
One Day of Video Stations Produce Season Long Content
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Media Day Stations
• TELEPROMPTER• SPECIALTY SHOTS• INTERVIEWS• PROFESSIONAL PHOTOS
Groups of 4 x 15 mins each station. Groups comes every hour.
NEEDS:• White background• Game Day Jerseys• Volleyballs• 2 Fog Machines $100 – 400• Parrot Teleprompter $100• Dimmable Fluorescent Round Ring Light Kit $100-200• Video Slider $100-300• Videohive.net for AE templates $15-50
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TELEPROMPTER
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SPECIALTY SHOTS
Jersey Reveal
Season Hype Video
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INTERVIEWS
Meet the Newcomers
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PHOTOS
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DEVELOPING YOUR BRAND
The Importance of Social Media
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Social Media 101
• 1 Minute Videos are Key
• Quality Content over Quantity
• Post with Purpose
• Utilize Proper Hashtags
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MINI INSTA FEATURES
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