the intersection of devrel and product

The Intersection of DevRel and Product

Are you ready for some audience participation!?

Hypothesis

You just thought “Is this guy going to call on me? I probably shouldn’t have

sat so close to the stage...”

https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/

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I’m a people person!

https://giphy.com/gifs/hard-work-27Y1W0GCKQtDq https://giphy.com/gifs/work-games-tweets-b7MdMkkFCyCWI

A lot of us are working alone or in small, relatively isolated, teams. So, we’re learning the same things, making the same mistakes and fretting over the same questions but we haven’t been great at sharing with each other what we’ve learnt.

- Matthew Revel, DevRel.net about page

We want to create products and experiences that our customers love and value.

- The SendGrid Product team’s Mission Statement

Hypothesis:There is a disconnect between the

go to market speeds of the Developer Relations team and the

Product Team

https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/

https://giphy.com/gifs/you-got-it-dude-aVtdz7iNVPI1W

Where’s the disconnect?

The disconnect...

Product Management

Developers per day (hour?)

Developer Relations

Customers per quarter

Product team Workflow

Identify ONE problem

Research this problem

Identify and propose a solution

Build and Go To Market

Reality vs Ideal

Identify ONE problem

Research this problem

Identify and propose a solution

Build and Go To Market

Product hypothesis:

Fluent interfaces in all our libraries will be a game changer. It will be something every developer will

want, because it’s so dang obvious.

https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/

Disproven!

Hypothesis:

https://giphy.com/gifs/archer-nope-b4pPnoO1QDd1C

Same team hypothesis:

Developer Relations and Product teams can work together to speed

up the Product delivery process and drastically improve developer experience in a positive way.

https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/

Let’s look at the data...Product Managers

● Has developers to talk to

Developer Relations

● Needs developers to talk to

● Gets feedback in near real-time

● Needs all the feedback, yesterday

● Wants an amazing experience for developers

● Wants an amazing experience for developers

https://giphy.com/gifs/reactionseditor-will-ferrell-best-friends-l1ughbsd9qXz2s9SEhttps://giphy.com/gifs/reactionseditor-high-five-best-friends-l1ug5sWBCJOOGzN84

Share upcoming research opportunities

Follow up with notes and results

Ask the DevRel team for help

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What can PMs do?

Ask what’s happening in Product land

Provide leads to gregarious developers

Share what you learn from the community

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What can Dev Rels do?

Sounds Pretty Awesome

https://giphy.com/gifs/teamwork-Yz1IGcDVa6lLW