the intersection of public relations & seo

@wilreynolds

PR SEO

@wilreynolds

FightingFOR

“Control”

3

@wilreynolds

I don’t want to

FightFor client control

4

@wilreynolds

Fight for TheirCustomers

5

@wilreynolds

Belief that SEOsare MORE THAN…

@wilreynolds

“reverse engineerers”

@wilreynolds

How long was a list of PR sites going to be the way to victory?

@wilreynolds

@wilreynolds

New Team?

@wilreynolds

Are these your “Link Builders”

@wilreynolds

Who woke up this morning hoping to get a spam email or a press release?

@wilreynolds

@wilreynolds

Silo Busters

@wilreynolds

@wilreynolds

@wilreynolds@wilreynolds

@wilreynoldsYou created an infographic

@wilreynolds

@wilreynolds“You created an infographic”

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

“Link” Builders

@wilreynolds

Territory! Who’s win is it?

@wilreynolds

SEO?

@wilreynolds

PR?

@wilreynolds

The Role of Social

28

29

30

Wanna Win???

http://www.flickr.com/photos/theenmoy/

@wilreynolds

Unlock SocialUnlock SEO

Unlock PR

https://www.flickr.com/photos/lynnder/

@wilreynolds

The Mix is a MUST!

https://www.flickr.com/photos/lynnder/

@wilreynolds

No one is waiting for your release!

https://www.flickr.com/photos/mike52ad/

@wilreynolds

Your Forced Stories are a blur

https://www.flickr.com/photos/mike52ad/

36

@wilreynolds

Traffic driving is not taking care of your customer!

37

@wilreynolds

@wilreynolds

@wilreynolds

@wilreynolds

256 Rims

@wilreynolds

@wilreynolds

@wilreynolds

Good SEO?

@wilreynolds

@wilreynolds

Crickets

@wilreynolds

Relationshipsare Fragile

https://www.flickr.com/photos/filtercollective/

@wilreynolds

SEO’s why must you scale everything?

48

@wilreynolds

Built a CLICK!

49

@wilreynolds

Lost a CLIQUE!!

50

@wilreynolds

@wilreynolds

52

@wilreynolds

@wilreynolds

Do

it ag

ain

!

@wilreynolds

55

@wilreynolds

“According to a recent study”

56

@wilreynolds

Brand as Publisher

@wilreynolds

Write content people want, NOT Press ReleasesNOT churned content on a calendar

@wilreynolds

Where are these guys?

@wilreynolds

Where are these guys?

@wilreynolds

Where are these guys?

Whole lot of 0’s

@wilreynolds

Instead…

@wilreynolds http://www.flickr.com/photos/theenmoy

@wilreynolds http://

@wilreynolds http://www.flickr.com/photos/theenmoy

@wilreynolds http://www.flickr.com/photos/theenmoy

@wilreynolds http://www.flickr.com/photos/theenmoy

@wilreynolds http://www.flickr.com/photos/theenmoy

@wilreynolds http://www.flickr.com/photos/theenmoy

© 2014 SEER Interactive | All Rights Reservedpage 69

http://muckrack.com/whoshared/

• Helps you see what content journalists have shared

• Find journalists for publications

• + Run through twtrland

• + Make an alert for Jornalist and story

MuckRack

Mu

ck

rac

k

Mu

ck

rac

k

© 2014 SEER Interactive | All Rights Reservedpage 72

https://tweetdeck.twitter.com/

• Lets you manage your list of journalists

• Lets you track people sharing your assets

TweetDeckT

we

etD

ec

k

Tw

ee

tDe

ck

Tw

ee

tDe

ck

Tw

ee

tDe

ck

Tw

ee

tDe

ck

Tw

ee

tDe

ck

Tw

ee

tDe

ck

Tw

ee

tDe

ck

@wilreynolds

Backwards HARO Search

© 2014 SEER Interactive | All Rights Reservedpage 81

http://twtrland.com/

• Individual’s famous words

• Company accounts (audience interests)

• Who your target journalist engages with

TwtrlandT

wtrla

nd

Tw

trlan

d

Tw

trlan

d

Tw

trlan

d

Tw

trlan

d(c

om

pa

ny

)

Fo

llow

erW

on

k

Fo

llow

erW

on

k

Fo

llow

erW

on

k

Fo

llow

erW

on

k

@wilreynolds

Are your competitors followed by more journalists?

© 2014 SEER Interactive | All Rights Reservedpage 91

http://www.facebook.com/

Facebook Graph SearchF

ac

eb

oo

k

© 2014 SEER Interactive | All Rights Reservedpage 92

http://www.buzzsumo.com (Popular content for sites / competitors)

BuzzsumoB

uz

zs

um

o

© 2014 SEER Interactive | All Rights Reservedpage 93

http://www.buzzsumo.com (Popular content for sites / competitors)

BuzzsumoB

uz

zs

um

o

© 2014 SEER Interactive | All Rights Reservedpage 94

http://www.buzzsumo.com (Popular content for sites / competitors)

BuzzsumoB

uz

zs

um

o

© 2014 SEER Interactive | All Rights Reservedpage 95

http://www.buzzsumo.com (Popular content for sites / competitors)

BuzzsumoB

uz

zs

um

o

© 2014 SEER Interactive | All Rights Reservedpage 96

http://www.buzzsumo.com (Popular content for sites / competitors)

BuzzsumoB

uz

zs

um

o

@wilreynolds

Feeder vs Feedee

@wilreynolds

@wilreynolds@wilreynolds

@wilreynolds@wilreynolds

@wilreynolds@wilreynolds

@wilreynolds

@mmstll - FOLLOW HER!

@wilreynolds

Don’t go it alone

@wilreynolds

Be a Pal to your friends in SEO, we’re stronger together