the knowledge economy trap professor jonathan taplin director, usc annenberg innovation lab

The Knowledge Economy Trap

Professor Jonathan TaplinDirector,

USC Annenberg Innovation Lab

Definitions

Movies and Television Music On Line Video Video Games Computer Software E-books Pharmaceutical Patents Entertainment trade surplus was $18 billion in 2007

The World in 2020

A Broadband World

Speed Moves Entertainment

It’s Getting Worse

A Worldwide Problem

The Conventional Wisdom

Technology

Diplomatic

Free

Who Benefits from Free?

Who Get’s Hurt

Musicians should

Make their money

from touring.

Piracy and Legislation

SOPA was a bad law, but that doesn’t mean we don’t need a law.

Open Act is a good starting point Google could take voluntary measures

right now that would help.

What Google could do

We won’t sell ads on pirate websites We won’t have our search engine link to

pirate websites that can’t prove they have legitimate licenses to the content they host

We will stop pretending we can’t control what gets posted on You Tube.

Music Publishing as a Model

Global ISP Content Fee

$4 per month per sub=$120 Billion