the language of advertising
Post on 17-Jan-2017
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THE LANGUAGE OF ADVERTISING
TEXT LINGUISTICS
2015 GroupJimenez, GabrielaJimenez, PatricioSoria, Javier
Advertiser
Target AudienceFunction
Selling Technique
ImagesColour
Copy
Logo
Stereotypes
Language
BackgroundSizeFontsColoursPerspective
Grammar
Imperatives:“Don´t let a good looks fool you”
Verb Tense:“Will it spoil…?”
Pronouns:“After all it´s only the world´s…”
Sentences Structures:“Our Beauty”
Metaphorical Language:“Not the world´s most beautifulCar”
Typography: ShapeColourSize
Layout
Advertiser
Target Audience
Selling Technique
Function
Images
Colour
Size
Copy
Copy
LogoSlogan
Language - Tone
BackgroundSizeFontsColourPerspective
Typography ShapeColourSize
Layout
GrammarImperatives:“When you choose a VW Polo…”
Verb Tense:“…engineering won´t be the only…?”
Pronouns:“Consider this…”
Metaphorical Language:“only thing that brings you a smile…”
Modifiers:“Smarter choice”“Nearest VW dealer”
Rethorical devices:“Which benefits suit you best”
JavierGabrielaPatricio
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