Media Studies

Advertising

Advertising

Where do we see it?

Print media (newspaper, leaflets etc.)

Billboards

TV

Radio

Film

Online

What is the Purpose of Advertising?

To persuade us to buy a specific product

To increase our brand awareness

To persuade us to use a particular service

To inform us about a specific issue

Looking at Advertisements

When looking at adverts, you need to consider the following:

The overall look of the advert

The target audience

The images used

The message about the product

The linguistic techniques used (to do with the language used)

Persuasive Language (Linguistic Technique)

Statistics- giving facts and figures to convince audience, e.g.

“98% of dentists recommend Oral B”

Expert opinions- using an expert to make audience believe in product, e.g

“I always brush with Sensodyne”- Dentist

Persuasive Language (Linguistic Technique)

Emotive Language- uses language that touches on your emotions to influence your decisions (can make us feel good or bad), e.g.

“This advert will be here tomorrow- will you?” Aviva, Life Insurance

Superlatives- words such as “the best”, “number one”, “largest”

Name the Linguistic Technique

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For Homework

As you watch television/ go online today, write down two specific examples of advertisements that make use of each of the linguistic techniques discussed today:

1. Statistics 2. Expert opinions

3. Emotive language

4. Superlatives