the lean studio
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The Lean Studio:Running a modern agency
•James Jeffries @jjeffries1•Dave Heath @daveheathuk
•@computerlovers
A digital experience studio in the heart of Manchester
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Why are we changing?
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
The traditional agency model
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
The traditional agency model
Projects not products
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Projects not productsDeliver fast at the expense of quality
The traditional agency model
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Projects not productsDeliver fast at the expense of quality
Build what the customer asks for
The traditional agency model
AQA - LEAN WORKSHOP - SEPTEMBER 2016 9
Cost
per
cha
nge
/ ow
ners
hip
Time
AQA - LEAN WORKSHOP - SEPTEMBER 2016 10
Time
TraditionalCo
st p
er c
hang
e/ow
ners
hip
How are we changing?
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Our Studio Manifesto
SOLVE PROBLEMS over Predefined Solutions
EXPERIENCES over DesignsPRODUCT over Project
VALUE over VolumeINSIGHTS over Opinion
ITERATIVE over Big BangADAPTABILITY over Constraints
http://lean.codecomputerlove.com/lean-studio-manifesto/ 12AQA - LEAN WORKSHOP - SEPTEMBER 2016
Strategy
ProductInsightBUILD
MEASURE
LEAR
N
ClientVision
#1 We help businesses create and execute effective, digital strategies
#2 We build creative, valuable digital systems
Lean Delivery
Value & Waste
#3 We improve the commercial performance of your digital activity every month
Human Centricity
Each partcontinually fuelsthe other
14THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Long term partnerships
15THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Focus on value, not deadline/budget
16THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Fixed, cross functional teams
17THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Bring ‘dot com’ lean thinking to agency &
client
18THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Product Roadmap &
Backlog
Feature Roadmap
Prioritisation
Architectural Roadmap
AQA - LEAN WORKSHOP - SEPTEMBER 2016 19
Time
TraditionalCo
st p
er c
hang
e/ow
ners
hip
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Challenges
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Challenges
Roles are changing
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Roles are changing More collaboration required
Challenges
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Roles are changing More collaboration required
Mindset & Empowerment
Challenges
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Roles are changing More collaboration required
Mindset & EmpowermentBuilding Trust
Challenges
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Is this right for everyone?
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Probably not
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Why?Challenging clients proposals
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Why?Challenging clients proposals
High level of collaboration required with clients
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Why?Challenging clients proposals
High level of collaboration required with clientsData driven & insights
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Why?Challenging clients proposals
High level of collaboration required with clientsData driven & insights
High level of engineering maturity required
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Takeaways
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
•Align the business top down to achieve the goal – total buy in
•Give people the time and space to learn and improve•Give them the space to experiment safely•Aim for an open culture where feedback and change is
welcomed
Start with culture
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
•Collect data and use it to make decisions
•Look for opportunities to improve•Be proactive and innovate
Use data
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
•Not on how much you get done or what you’ll get paid for doing
•This applies to client work and continuous improvement•What’s the smallest thing we can do to get the most
value?
Focus on value
THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS
Questions
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