the lean studio

The Lean Studio:Running a modern agency

•James Jeffries @jjeffries1•Dave Heath @daveheathuk

•@computerlovers

A digital experience studio in the heart of Manchester

THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS


Why are we changing?


The traditional agency model



Projects not products


Projects not productsDeliver fast at the expense of quality



Projects not productsDeliver fast at the expense of quality

Build what the customer asks for


AQA - LEAN WORKSHOP - SEPTEMBER 2016 9

Cost

per

cha

nge

/ ow

ners

hip

Time


Time

TraditionalCo

st p

er c

hang

e/ow

ners

hip

How are we changing?


Our Studio Manifesto

SOLVE PROBLEMS over Predefined Solutions

EXPERIENCES over DesignsPRODUCT over Project

VALUE over VolumeINSIGHTS over Opinion

ITERATIVE over Big BangADAPTABILITY over Constraints

http://lean.codecomputerlove.com/lean-studio-manifesto/ 12AQA - LEAN WORKSHOP - SEPTEMBER 2016

http://lean.codecomputerlove.com/lean-studio-manifesto/

Strategy

ProductInsightBUILD

MEASURE

LEAR

N

ClientVision

#1 We help businesses create and execute effective, digital strategies

#2 We build creative, valuable digital systems

Lean Delivery

Value & Waste

#3 We improve the commercial performance of your digital activity every month

Human Centricity

Each partcontinually fuelsthe other

14THE LEAN STUDIO // @JJEFFRIES1 // @DAVEHEATHUK // @COMPUTERLOVERS

Long term partnerships


Focus on value, not deadline/budget


Fixed, cross functional teams


Bring ‘dot com’ lean thinking to agency &

client


Product Roadmap &

Backlog

Feature Roadmap

Prioritisation

Architectural Roadmap


Time

TraditionalCo

st p

er c

hang

e/ow

ners

hip


Challenges


Challenges

Roles are changing


Roles are changing More collaboration required

Challenges



Mindset & Empowerment

Challenges



Mindset & EmpowermentBuilding Trust

Challenges


Is this right for everyone?


Probably not


Why?Challenging clients proposals



High level of collaboration required with clients



High level of collaboration required with clientsData driven & insights



High level of collaboration required with clientsData driven & insights

High level of engineering maturity required


Takeaways


•Align the business top down to achieve the goal – total buy in

•Give people the time and space to learn and improve•Give them the space to experiment safely•Aim for an open culture where feedback and change is

welcomed

Start with culture


•Collect data and use it to make decisions

•Look for opportunities to improve•Be proactive and innovate

Use data


•Not on how much you get done or what you’ll get paid for doing

•This applies to client work and continuous improvement•What’s the smallest thing we can do to get the most

value?

Focus on value


Questions

the lean studio

Presentations & Public Speaking