the life cycle of a blog post

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Presentation (in Latvian) for the first in the Baltics international conference “Alternative Marketing. Getting noticed”, devoted to alternative marketing issues

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Arturs Mednis

Alternative Marketing.

Getting Noticed.

April 22,

Riga, Latvia

The Life Cycle Of a Blog Post

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

1,322,340,000 People's Republic of China

1.

2.

3.

4.

5.

1,322,340,000 People's Republic of China

1.

2.

3.

4.

5.

1,322,340,000 People's Republic of China

1,128,808,000 India

1.

2.

3.

4.

5.

1,322,340,000 People's Republic of China

1,128,808,000 India

1.

2.

3.

4.

5.

1,322,340,000 People's Republic of China

303,403,000 United States

1,128,808,000 India

1.

2.

3.

4.

5.

1,322,340,000 People's Republic of China

303,403,000 United States

1,128,808,000 India

1.

2.

3.

4.

5.

1,322,340,000 People's Republic of China

303,403,000 United States

1,128,808,000 India

231,627,000 Indonesia

1.

2.

3.

4.

5.

1,322,340,000 People's Republic of China

303,403,000 United States

1,128,808,000 India

231,627,000 Indonesia

over 300 million accounts (February 3, 2008)

1.

2.

3.

4.

5.

1,322,340,000 People's Republic of China

303,403,000 United States

1,128,808,000 India

231,627,000 Indonesia

over 300 million accounts (February 3, 2008)

1.5 billion people use the Internet

1.5 billion people use the Internet

It is 5 times more then are living in USA

1.5 billion people use the Internet

It is 5 times more then are living in USA

It is 10 times more then are living in Russia

1.5 billion people use the Internet

It is 5 times more then are living in USA

It is 10 times more then are living in Russia

It is 20 times more then are living in France

1.5 billion people use the Internet

It is 5 times more than are living in USA

It is 10 times more than are living in Russia

It is 20 times more than are living in France

It is 100 times more than are living in Kazakhstan

Internetu pēdējā pusgada laikā lietojuši vairāk kā 50 %

Latvijas iedzīvotāju

Intrenets nav tikai:

Intrenets nav tikai:

Intrenets nav tikai:

Intrenets nav tikai:

With products like WordPress, MySQL, and Salesforce platform, things are a whole lot cheaper and easier these days.

With products like WordPress, MySQL, and Salesforce platform, things are a whole lot cheaper and easier these days.

With products like WordPress, MySQL, and Salesforce platform, things are a whole lot cheaper and easier these days.

Jaunie mediji

vs.

Vecie mediji

OK. Un ko tālāk?

Bloga raksta mūžs

Un, visticamāk, arī kaut kur šeit...

Bet, ja raksts

tiešām ir labs?

…un šeit

Un “buzz” agregatoros…

Vai “human” buzz agregatoros

Un ziņu agregatoros…

Un citi blogeri to viegli atradīs…

…un uzrakstīs par to rakstus savos blogos

Un par to, iespējams, runās kādās community lapās…

Iespējams, par to uzrakstīs “lielajos medijos”…

Rezultātā: “Slashdot/Digg” efekts

Rezultātā?

• 24 stundu laikā: no virtuālās nekurienes uz ziņu portālu pirmajām lapām

• Palielinās viena bloga apmeklējums (desmitiem) tūkstošiem reižu

• Veidojas “kontakts” ar top blogiem

• Ziņa sasniedz tūkstošus bez lieliem ieguldījumiem

• Info tur paliek uz visiem laikiem

Parādās meklētājos

Var izsekot trendus

Populārākos cilvēkus

Populārākās frāzes

Ziņu izplatību

• blogu autori visu uzzina divas reizes ātrāk nekā pārējie,

• blogu lasītāji ir divas reizes informētāki par pārejiem

• mana bloga adrese ir arturs.jaffa.lv

Paldies!

Blog: arturs.jaffa.lvE-mail: arturs@jaffa.lvMob.: +371 26545662

Arturs Mednis

Alternative Marketing.

Getting Noticed.

April 22,

Riga, Latvia

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