the life cycle of a blog post
DESCRIPTION
Presentation (in Latvian) for the first in the Baltics international conference “Alternative Marketing. Getting noticed”, devoted to alternative marketing issuesTRANSCRIPT
Arturs Mednis
Alternative Marketing.
Getting Noticed.
April 22,
Riga, Latvia
The Life Cycle Of a Blog Post
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1,322,340,000 People's Republic of China
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2.
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1,322,340,000 People's Republic of China
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1,322,340,000 People's Republic of China
1,128,808,000 India
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1,322,340,000 People's Republic of China
1,128,808,000 India
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1,322,340,000 People's Republic of China
303,403,000 United States
1,128,808,000 India
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2.
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5.
1,322,340,000 People's Republic of China
303,403,000 United States
1,128,808,000 India
1.
2.
3.
4.
5.
1,322,340,000 People's Republic of China
303,403,000 United States
1,128,808,000 India
231,627,000 Indonesia
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2.
3.
4.
5.
1,322,340,000 People's Republic of China
303,403,000 United States
1,128,808,000 India
231,627,000 Indonesia
over 300 million accounts (February 3, 2008)
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2.
3.
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1,322,340,000 People's Republic of China
303,403,000 United States
1,128,808,000 India
231,627,000 Indonesia
over 300 million accounts (February 3, 2008)
1.5 billion people use the Internet
1.5 billion people use the Internet
It is 5 times more then are living in USA
1.5 billion people use the Internet
It is 5 times more then are living in USA
It is 10 times more then are living in Russia
1.5 billion people use the Internet
It is 5 times more then are living in USA
It is 10 times more then are living in Russia
It is 20 times more then are living in France
1.5 billion people use the Internet
It is 5 times more than are living in USA
It is 10 times more than are living in Russia
It is 20 times more than are living in France
It is 100 times more than are living in Kazakhstan
Internetu pēdējā pusgada laikā lietojuši vairāk kā 50 %
Latvijas iedzīvotāju
Intrenets nav tikai:
Intrenets nav tikai:
Intrenets nav tikai:
Intrenets nav tikai:
With products like WordPress, MySQL, and Salesforce platform, things are a whole lot cheaper and easier these days.
With products like WordPress, MySQL, and Salesforce platform, things are a whole lot cheaper and easier these days.
With products like WordPress, MySQL, and Salesforce platform, things are a whole lot cheaper and easier these days.
Jaunie mediji
vs.
Vecie mediji
OK. Un ko tālāk?
Bloga raksta mūžs
Un, visticamāk, arī kaut kur šeit...
Bet, ja raksts
tiešām ir labs?
…un šeit
Un “buzz” agregatoros…
Vai “human” buzz agregatoros
Un ziņu agregatoros…
Un citi blogeri to viegli atradīs…
…un uzrakstīs par to rakstus savos blogos
Un par to, iespējams, runās kādās community lapās…
Iespējams, par to uzrakstīs “lielajos medijos”…
Rezultātā: “Slashdot/Digg” efekts
Rezultātā?
• 24 stundu laikā: no virtuālās nekurienes uz ziņu portālu pirmajām lapām
• Palielinās viena bloga apmeklējums (desmitiem) tūkstošiem reižu
• Veidojas “kontakts” ar top blogiem
• Ziņa sasniedz tūkstošus bez lieliem ieguldījumiem
• Info tur paliek uz visiem laikiem
Parādās meklētājos
Var izsekot trendus
Populārākos cilvēkus
Populārākās frāzes
Ziņu izplatību
• blogu autori visu uzzina divas reizes ātrāk nekā pārējie,
• blogu lasītāji ir divas reizes informētāki par pārejiem
• mana bloga adrese ir arturs.jaffa.lv
Paldies!
Blog: arturs.jaffa.lvE-mail: [email protected].: +371 26545662
Arturs Mednis
Alternative Marketing.
Getting Noticed.
April 22,
Riga, Latvia