triple your blog post frequency
DESCRIPTION
How to force yourself to post more - how you need to behave and what tools might help you do that. How to write blog posts regularly? What tools to use? How to use editorial calendar? What are other tools to be used - Zemanta and Blogspire. Presentation at WordCamp NYC 2012.TRANSCRIPT
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Triple your post frequency!
WordCamp NYC 2012Andraz Tori
@andraz
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Your blogging heart rate
• Alive and kicking?• Content recency
• Walking or running?• Frequency
• Healthy?• Regularity
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Goal
Increase frequency and regularity
without compromising qual ity!
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But, before we start...
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But, before we start...
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What helps?
• Having a plan• Having equipment• Having a coach
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Three directions of attack
1. A system of post types2. Adopt a pacemaker3. Spend less t ime per post
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Three directions of attack
1. A system of post types2. Adopt a pacemaker3. Spend less time per post
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And blog 'plots'?
ProBlogger: 52 Types of Blog Posts that Are Proven to Work
http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/
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Taking a look at
1. Case Studies/Profile Posts2. How-To Posts
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Case Study Post
bit.ly/Kpny8o
USE CUSTOMERS' OWN WORDS
AND USE VISUAL CUES
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Case Study Post
bit.ly/Kpny8o
KILLER HEADLINE
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Case Study Post
bit.ly/Kpny8o
REAL EXAMPLES
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Case Study Post - Checklist
1. Create a Killer Headline2. It's a Story3. Use Customers' Own Words4. Use Visuals (graphs, images of product in use, video testimonials)
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How-To Post
bit.ly/Kpny8o
CONCISE INTRODUCTION
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How-To Post
bit.ly/Kpny8o
CLEAR STEPS
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How-To Post
bit.ly/Kpny8o
USE EXAMPLES
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How-To Post
bit.ly/Kpny8o
SOLIDCONCLUSION
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How-To Post - Checklist
1. Concise Introduction2. Clear Steps3. Include Examples4. Solid Conclusion
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Three directions of attack
1. A system of post types2. Adopt a pacemaker3. Spend less time per post
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Importance of frequency and regularity
• Predictabi lty for your readers• Increasing recal l of your blog name• Material over which to engage about on social channels
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Adopt a pacemaker!
• We are al l lazy• So we use tools that help us do the right thing:
• A Boss• An Editorial calendar• Inspiration delivery
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A Pacemaker
• A tiny thing• Hidden from the view
•
And hugely important
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Editorial calendar
• Can be as simple a Google Docs spreadsheet
• Or robust like Edit Flow...
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Simple to manage calendar
http://editflow.org/
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Custom post status types
http://editflow.org/
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Editorial Metadata
http://editflow.org/
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Editorial comments
http://editflow.org/
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What to write about?
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Inspiration, delivered daily• Input:
• blogs on the topic you want to write about• Output:
• Articles and topics that you should write about• Integrated with WordPress (.org and .com)
• You:• Start writing your thoughts immediately
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Takes you to “Add new post”
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Three directions of attack
1. A system of post types2. Adopt a pacemaker3. Spend less t ime per post
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Writing does not a post make
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What makes a post?
• Writing• Decorating• Connecting• Tagging
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Writing
• You can get inspiration out there• But no automated tool can write instead of you
• So good luck!
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Decorating
Skyword study found an average increase of 94% for articles that included an image or infographic .
http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html
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Connecting
• Links to:• Your sources• Your inspirat ion• Good links for readers to dive deeper
• Linking out is one of the best ways to get noticed
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Toto, I don't think we're on paper anymore!
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Don't be an island
• Don't be a
content island!• It's lonely• No space to grow
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• BYP periodical ly references LifeHacker articles
• One of the Lifehacker bloggers took notice and l inked back to one of Blogging Your Passion posts
http://bloggingyourpassion.com/how-using-the-zemanta-wordpress-plugin-can-increase-your-blog-traffic/
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Tags
• Important for SEO• And sometimes user-discovery• Very important on WordPress.com
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How to be efficient at all this?
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Age of smart
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Optimize, enhance
• Search Engine Optimization
• Professional copy editing
• Basic spell & grammar checker
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• Personal writ ing assistant• Helps with recommendations while writ ing:
• Images• In-text links (Wikipedia, authoritative sites)• Related articles (Blogs, big & small media, yours)• Tags (so people can find your content)
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Adding images
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==
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Adding links
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Adding tags
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And publish!
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Takeaways
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Exoskeletons
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Or like this
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Links
• 52 types of blogs http://bit.ly/qV1spC• Checklists http://bit.ly/Kpny8o• EditFlow http://editflow.org• BlogSpire http://blogspire.zemanta.com• Zemanta http://www.zemanta.com
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And remember
• Purpose of all this is to build a habit• Without a habit no tool or approach will help long term
• There is no magic bul let
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Thank you!
Andraz Tori@andraz
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Photo credits
• http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf
• http://www.flickr.com/photos/aye_shamus/2929888687/
• http://www.flickr.com/photos/stylianosm/3989939286/
• http://www.flickr.com/photos/betta_design/2200198472/
• http://www.flickr.com/photos/ferranp/317125624/
• http://www.flickr.com/photos/kanaka/5949395563/lightbox/
• http://www.flickr.com/photos/squeaks2569/3700355684/
http://www.flickr.com/photos/trj/1032572214/
• http://www.flickr.com/photos/cazatoma/6086507585/
• Raytheon Sarcos
•
•
•
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Photo credits
• http://www.flickr.com/photos/ioveva/2582842514
• http://www.flickr.com/photos/n28ive1/431939090/
• http://www.flickr.com/photos/riekhavoc/5117958417/
• http://www.flickr.com/photos/jontunnell/4417137695/
• Full Metal Jacket Drill Seargent
•
•
•
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Resources
• http://www.socialmediaexaminer.com/26-tips-for-writing-great-blog-posts/
• http://www.contentmarketinginstitute.com/2011/10/10-tips-for-corporate-bloggers/
• http://blog.hubspot.com/blog/tabid/6307/bid/32105/The-Top-10-Qualities-of-High-Quality-List-Posts.aspx
• http://blog.kissmetrics.com/creating-a-great-case-study/
• http://www.bloggingtips.com/2010/01/05/50-examples-of-great-blog-engagement/