Download - Triple your blog post frequency
![Page 1: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/1.jpg)
Triple your post frequency!
WordCamp NYC 2012Andraz Tori
@andraz
![Page 2: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/2.jpg)
![Page 3: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/3.jpg)
Your blogging heart rate
• Alive and kicking?• Content recency
• Walking or running?• Frequency
• Healthy?• Regularity
![Page 4: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/4.jpg)
Goal
Increase frequency and regularity
without compromising qual ity!
![Page 5: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/5.jpg)
But, before we start...
![Page 6: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/6.jpg)
But, before we start...
![Page 7: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/7.jpg)
What helps?
• Having a plan• Having equipment• Having a coach
![Page 8: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/8.jpg)
Three directions of attack
1. A system of post types2. Adopt a pacemaker3. Spend less t ime per post
![Page 9: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/9.jpg)
Three directions of attack
1. A system of post types2. Adopt a pacemaker3. Spend less time per post
![Page 10: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/10.jpg)
![Page 11: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/11.jpg)
And blog 'plots'?
ProBlogger: 52 Types of Blog Posts that Are Proven to Work
http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/
![Page 12: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/12.jpg)
Taking a look at
1. Case Studies/Profile Posts2. How-To Posts
![Page 13: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/13.jpg)
Case Study Post
bit.ly/Kpny8o
USE CUSTOMERS' OWN WORDS
AND USE VISUAL CUES
![Page 14: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/14.jpg)
Case Study Post
bit.ly/Kpny8o
KILLER HEADLINE
![Page 15: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/15.jpg)
Case Study Post
bit.ly/Kpny8o
REAL EXAMPLES
![Page 16: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/16.jpg)
Case Study Post - Checklist
1. Create a Killer Headline2. It's a Story3. Use Customers' Own Words4. Use Visuals (graphs, images of product in use, video testimonials)
![Page 17: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/17.jpg)
How-To Post
bit.ly/Kpny8o
CONCISE INTRODUCTION
![Page 18: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/18.jpg)
How-To Post
bit.ly/Kpny8o
CLEAR STEPS
![Page 19: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/19.jpg)
How-To Post
bit.ly/Kpny8o
USE EXAMPLES
![Page 20: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/20.jpg)
How-To Post
bit.ly/Kpny8o
SOLIDCONCLUSION
![Page 21: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/21.jpg)
How-To Post - Checklist
1. Concise Introduction2. Clear Steps3. Include Examples4. Solid Conclusion
![Page 22: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/22.jpg)
Three directions of attack
1. A system of post types2. Adopt a pacemaker3. Spend less time per post
![Page 23: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/23.jpg)
Importance of frequency and regularity
• Predictabi lty for your readers• Increasing recal l of your blog name• Material over which to engage about on social channels
![Page 24: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/24.jpg)
Adopt a pacemaker!
• We are al l lazy• So we use tools that help us do the right thing:
• A Boss• An Editorial calendar• Inspiration delivery
![Page 25: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/25.jpg)
![Page 26: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/26.jpg)
A Pacemaker
• A tiny thing• Hidden from the view
•
And hugely important
![Page 27: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/27.jpg)
Editorial calendar
• Can be as simple a Google Docs spreadsheet
• Or robust like Edit Flow...
![Page 28: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/28.jpg)
Simple to manage calendar
http://editflow.org/
![Page 29: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/29.jpg)
Custom post status types
http://editflow.org/
![Page 30: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/30.jpg)
Editorial Metadata
http://editflow.org/
![Page 31: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/31.jpg)
Editorial comments
http://editflow.org/
![Page 32: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/32.jpg)
What to write about?
![Page 33: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/33.jpg)
Inspiration, delivered daily• Input:
• blogs on the topic you want to write about• Output:
• Articles and topics that you should write about• Integrated with WordPress (.org and .com)
• You:• Start writing your thoughts immediately
![Page 34: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/34.jpg)
![Page 35: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/35.jpg)
![Page 36: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/36.jpg)
![Page 37: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/37.jpg)
Takes you to “Add new post”
![Page 38: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/38.jpg)
![Page 39: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/39.jpg)
![Page 40: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/40.jpg)
![Page 41: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/41.jpg)
Three directions of attack
1. A system of post types2. Adopt a pacemaker3. Spend less t ime per post
![Page 42: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/42.jpg)
Writing does not a post make
![Page 43: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/43.jpg)
What makes a post?
• Writing• Decorating• Connecting• Tagging
![Page 44: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/44.jpg)
Writing
• You can get inspiration out there• But no automated tool can write instead of you
• So good luck!
![Page 45: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/45.jpg)
Decorating
Skyword study found an average increase of 94% for articles that included an image or infographic .
http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html
![Page 46: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/46.jpg)
Connecting
• Links to:• Your sources• Your inspirat ion• Good links for readers to dive deeper
• Linking out is one of the best ways to get noticed
![Page 47: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/47.jpg)
Toto, I don't think we're on paper anymore!
![Page 48: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/48.jpg)
Don't be an island
• Don't be a
content island!• It's lonely• No space to grow
![Page 49: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/49.jpg)
• BYP periodical ly references LifeHacker articles
• One of the Lifehacker bloggers took notice and l inked back to one of Blogging Your Passion posts
http://bloggingyourpassion.com/how-using-the-zemanta-wordpress-plugin-can-increase-your-blog-traffic/
![Page 50: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/50.jpg)
Tags
• Important for SEO• And sometimes user-discovery• Very important on WordPress.com
![Page 51: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/51.jpg)
How to be efficient at all this?
![Page 52: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/52.jpg)
Age of smart
![Page 53: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/53.jpg)
Optimize, enhance
• Search Engine Optimization
• Professional copy editing
• Basic spell & grammar checker
![Page 54: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/54.jpg)
• Personal writ ing assistant• Helps with recommendations while writ ing:
• Images• In-text links (Wikipedia, authoritative sites)• Related articles (Blogs, big & small media, yours)• Tags (so people can find your content)
![Page 55: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/55.jpg)
Adding images
![Page 56: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/56.jpg)
![Page 57: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/57.jpg)
==
![Page 58: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/58.jpg)
Adding links
![Page 59: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/59.jpg)
![Page 60: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/60.jpg)
![Page 61: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/61.jpg)
Adding tags
![Page 62: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/62.jpg)
![Page 63: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/63.jpg)
And publish!
![Page 64: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/64.jpg)
![Page 65: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/65.jpg)
Takeaways
![Page 66: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/66.jpg)
Exoskeletons
![Page 67: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/67.jpg)
Or like this
![Page 68: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/68.jpg)
Links
• 52 types of blogs http://bit.ly/qV1spC• Checklists http://bit.ly/Kpny8o• EditFlow http://editflow.org• BlogSpire http://blogspire.zemanta.com• Zemanta http://www.zemanta.com
![Page 69: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/69.jpg)
And remember
• Purpose of all this is to build a habit• Without a habit no tool or approach will help long term
• There is no magic bul let
![Page 70: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/70.jpg)
Thank you!
Andraz Tori@andraz
![Page 71: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/71.jpg)
Photo credits
• http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf
• http://www.flickr.com/photos/aye_shamus/2929888687/
• http://www.flickr.com/photos/stylianosm/3989939286/
• http://www.flickr.com/photos/betta_design/2200198472/
• http://www.flickr.com/photos/ferranp/317125624/
• http://www.flickr.com/photos/kanaka/5949395563/lightbox/
• http://www.flickr.com/photos/squeaks2569/3700355684/
http://www.flickr.com/photos/trj/1032572214/
• http://www.flickr.com/photos/cazatoma/6086507585/
• Raytheon Sarcos
•
•
•
![Page 72: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/72.jpg)
Photo credits
• http://www.flickr.com/photos/ioveva/2582842514
• http://www.flickr.com/photos/n28ive1/431939090/
• http://www.flickr.com/photos/riekhavoc/5117958417/
• http://www.flickr.com/photos/jontunnell/4417137695/
• Full Metal Jacket Drill Seargent
•
•
•
![Page 73: Triple your blog post frequency](https://reader033.vdocument.in/reader033/viewer/2022051110/54b55c014a79599c058b4576/html5/thumbnails/73.jpg)
Resources
• http://www.socialmediaexaminer.com/26-tips-for-writing-great-blog-posts/
• http://www.contentmarketinginstitute.com/2011/10/10-tips-for-corporate-bloggers/
• http://blog.hubspot.com/blog/tabid/6307/bid/32105/The-Top-10-Qualities-of-High-Quality-List-Posts.aspx
• http://blog.kissmetrics.com/creating-a-great-case-study/
• http://www.bloggingtips.com/2010/01/05/50-examples-of-great-blog-engagement/