the missing link(s)

The Missing Link(s)

Ben Cook,SEO Manager

Network Solutions

What Are Links?

What Are Links?

A 2009 survey of SEO industry leaders returned these as the top 3 Search Ranking Factors

1. Keyword Focused Anchor Text of External Links

2. External Link Popularity (quantity/quality of external links)

3. Diversity of Link Sources (links from many unique root domains)

How Important Are Links?

Unfortunately, all links are NOT created equal!

1. From an authority domain…

2. On a well linked page…

3. Within relevant content…

4. Does not have NoFollow Tag applied

What to Look for in a Link

Authority Domain = Good

Unrelated Content = FAIL

rel=“nofollow” = Useless

How Do I Get More Links?

1.Create Them (Boring but effective)

2.Buy Them (Dangerous & effective)

3.Attract Them (Fun but risky)

How Do I Get More Links?

Creating Links Article Distribution

EzineArticles.com Work.com

Directory Submission Automated = Easy Manual = Effective

Guest Blogging Read the blog first!

Client Sites

Create “Hubs” HubPages Squidoo Micro-sites

Social Media Sites Go Niche Don’t Spam!

Link Exchanges Be Careful!

Buy Links - DANGEROUS!

Buy Links - DANGEROUS! Link Vendors

Rentals = Expensive Direct Buys

Do Your Research Be Discrete

Sponsored Articles Buy Websites

Gradual Changes

Safer Options Sponsor Events Press Releases Free Product

Google Nexus One Lexus

Yahoo & Best of the Web Directories

Attract Links – aka Link Bait

Attract Links – aka Link Bait Tools Videos Contests Infographics/

Cartoons Quizzes Free Trials Lego Games

Attract Links – aka Link Bait Tools Videos Contests Infographics/

Cartoons Quizzes Free Trials Lego Games

Attract Links – aka Link Bait Tools Videos Contests Infographics/

Cartoons Quizzes Free Trials Lego Games

Attract Links – aka Link Bait Tools Videos Contests Infographics/

Cartoons Quizzes Free Trials Lego Games

Attract Links – aka Link Bait Tools Videos Contests Infographics/

Cartoons Quizzes Free Trials Lego Games

Attract Links – aka Link Bait Tools Videos Contests Infographics/

Cartoons Quizzes Free Trials Lego Games

Attract Links – aka Link Bait Tools Videos Contests Infographics/

Cartoons Quizzes Free Trials Lego Games

Attract Links – aka Link Bait Tools Videos Contests Infographics/

Cartoons Quizzes Free Trials Lego Games

Useful Tools for Link BuildingFree Tools

SEObook Toolbar Hub Finder

Yahoo Site Explorer Open Site Explorer

(limited) Google Webmaster

Tools

Paid Tools Raven SEO Tools

Site Finder Backlinks Explorer

Majestic SEO SEOmoz’s LinkScape

• Add One Heaping Dose of Natural (attracted) Links

• To One Heaping Does of Manufactured (created) Links

• Season to Taste with Purchased Links (careful!)

• Repeat as Needed (until #1 in Google)

SEO Recipe

Questions?

Ben CookContact info:

bcook@skitzzo.comhttp://skitzzo.com

@Skitzzo