the mobile revolution
Post on 25-May-2015
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THE MOBILE REVOLUTION
Tech-savvy shoppers use smartphones
as “internet-on-the go”.
Mobile Internet users will surpass computers by 2014.
A typical household owns at least four of
the following devices : a mobile
phone (89 percent), smartphone (53
percent), tablet (14 percent), desktop (39
percent), laptop/netbooks (37 percent) and smart
TV (4 percent.)(Source: TNS)
Most web queries using keywords with clear purchase intent came from
mobile devices.
Most people look at their smartphone
about
150 times a day!!!
The BIG question is...
How to leverage the mobile market???
I. Mobile MarketingDoing so will ensure
that you’re showing up in top positions across
all Internet-capable devices with properly worded and formatted
ads to convert the maximum number of purchase-ready users.
II. Go Local!Running local ads on Google, Bing and Yahoo! is still the most effective way of converting online searches with purchase intent into phone calls, website clicks and foot traffic.
Work with a partner who utilizes the latest technology to ensure that you’re deeply penetrating local markets and getting the largest share of digital voice possible.
III. Co-Branded advertisingThis tactic most effectively boosts national brand
and local store awareness on contextually relevant websites. Brands should work with a vendor who has deep experience targeting desktop and
mobile users with effective banner assets that leverage the calls to action and overall imagery suitable to both platforms.
Thank you!
Increase your ROI through mobile. Contact us at info@mobext.com
We build kick-ass ios and Android apps. View are sample apps at http://mobext.ph/works.html
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