the one screen mobile revolution
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TRANSCRIPT
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OUR DIGITAL PORTFOLIO
3 Sites
2.5M PageViews
Reaching 1M Affluent Users
in India
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OUR APPS PORTFOLIO
300K + Users on our Apps
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THE MOBILE REVOLUTION
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There are 5.3B mobile subscribers - Growth is led by China and India
50 M users access the internet through their mobile phones (source – Google)
A total of 103M iPhone apps were downloaded in India.
Total of 13M iPad apps have been downloaded in India. (Source : Xyologic Survey)
MOBILE & APP MARKET IN INDIA
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EVERYTHING CONNECTS..
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MOBILE BARRIERS OVERCOME
Isn’t the screen too small?Thanks to the low cost OEMs & Tablets 70% of the phones being released are smart phones with wide screens. It’s now the convergence of the 14 inch screen & mobile
Who uses mobile web?80 Million from GSM and 65 Million from CDMA. TNS has published an age & SEC classification as well
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WHAT IS POSSIBLE ON MOBILE TODAY ?
Tag Footers
Communities on SMS
SMS 2.0
Rural Advertising
Pull & Push
SMS
Interactive OBDs
CRBT and ARBT
Voice Portal
Knowledge conference
Mobile Radio
VOICEBranded
Application
Content Associations
Application Sponsorships
Mobile TV
Rich Media/ Pre Roll ADs
WAP
Bluecasting
Mobile apps
Cell site Targeting
Tablets
Augmented Reality
New Media
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ADVERTISING EXAMPLE: IN APP
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RICH SMS ADVERTISING
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INNOVATIVE MOBILE CAMPAIGNSDid you call 9987333333?
The Axe wake up Service Campaign
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CALENDAR / ALARM INNOVATION
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TABLETS EVERYWHERE
1% of the worlds internet traffic comes from an
iPad
Time spent & Engagement
with content is vastly higher
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BRANDS ARE CREATING APPS FOR BRANDING AS WELL AS MONETIZING
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APPLE IPHONE/IPAD
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APPLE IPHONE/IPAD
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GUARDIAN EYE WITNESS IPAD APP – SPONSORED BY CANNON
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VOGUE + CONDE NAST TRAVELLER APPS FOR THE PLAYBOOK
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GQ INDIA IPAD AND IPHONE APPS
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MOBILE 3G: UBIQUITOUS AMONG PREMIUM USERS
1 in 4 Gen Y affluents accesses
Facebook on Mobile
1 in 8 reports
watching a video on mobile in the last 24 hours
(Source L2 Global media research)
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3G & 4G DRIVE EXPECTED OWNERSHIP OF PREMIUM SMARTPHONE TO MORE THAN DOUBLE
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2.5M customers of 3G in India
3G plans are 40% more expensive than 2G
Rich Mobile Touch Points -A great way to connect with the premium user
THE MOBILE 3G LANDSCAPE IN INDIA
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So what is your mobile strategy for 2012?