the moguls walt disney company draft

Company

http://www.flickr.com/photos/expressmonorail/2847833916/in/photostream/

jessica renee brown

doue carterjessica harristarah hayes

“TheMoguls” Wednesday, February 19, 14

http://citymocha.com/2012/12/disneyland-paris-at-night/

"you’re dead if you aim only for kids. adults are

only kids grown up, anyway." - walt disney

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http://www.flickr.com/photos/24342186@N04/4515466241/

the vision:

to make people happy-walt disney

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http://www.flickr.com/photos/cambushong/8918319551/in/photostream/

strengths Acquisitions (pixar 2006, marvel 2009, lucasfilm

2012

success of cable networks

them park revenue

Reputation/ brand awareness

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http://www.flickr.com/photos/25182021@N05/2942438120/

weakness

Network (ABC)- programming costs raise, ratings low

Gaming- weak sales

Reliance on shaky North American Market (74.3% revenue comes from US/Canada)

Marketed mostly towardschildren/family entertainment

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http://www.logodesignlove.com/images/classic/time-warner-logo.jpg

http://www.flickr.com/photos/braden_fastier/3532301117/in/photostream/

competitors

http://images2.wikia.nocookie.net/__cb20120109213347/doblaje/es/images/3/33/20th-Century-Fox-2009-twentieth-century-fox-film-corporation-19639313-855-466.jpg

http://sydneynogle.squarespace.com/blog/2011/2/1/nbc-and-the-peacock-part-ways.html

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http://www.flickr.com/photos/dkitch/4318270186/in/photostream/

business climate

Disney strives to evolve and grow with its consumers by remaining at the

forefront of innovation. Disney’s social and cultural responsibility is to always

deliver the most exceptional entertainment experiences for people f

all ages.

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opportunities

http://www.flickr.com/photos/73039848@N00/12071389264/

Shanghai Disney resort

expanding into chinese market and additional countries

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threats

competition-21st century fox, time warner, comcast, viacom

video piracy

antitrust issues-size of market share reaching capacity

http://www.flickr.com/photos/584039848@N00/12071389264/

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organizational challenges

The company’s limited target market, witch is focused on children and family-friendly entertainment

Disney’s reliance on the shaky north America market.

http://www.flickr.com/photos/29126496@N06/3787400683/in/photostream/

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http://www.flickr.com/photos/benheine/3852501658/

solutionsoverhaul the flailing disneyland paris and reimagine the park as a more adult-focused attraction

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Sophisticated, adult destination Not as popular among families with young children

paris:city of love

http://www.flickr.com/photos/27420180@N08/11816389536/

French residents are largely uninterested in child-focusedentertainment

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by expanding and refocusing our target market we will combat not only the limited target market, but will also tackle the dependency of the North america market.

http://www.flickr.com/photos/78415063@N00/8056320359/

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