the mojo of meaning
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19. marts 2013Ole Kassow Co-Founder at Purpose MakersCo-Organizer at TEDxCopenhagen
facebook.com/thepurposemakerspurpose.dk
Wednesday, March 20, 13
Ville du arbejde for en psykopat? Wednesday, March 20, 13
Wednesday, March 20, 13
Jack Welch "Shareholder Value was probably the dumbest
idea in the world. Shareholder value is a result, not a strategy. Your most important constituents are your
employees, customers and your products.”
Wednesday, March 20, 13
Purpose Makers
Profit
Begejstrede kunder
Kultur
Top-motiverede
medarbejdere
FormålWednesday, March 20, 13
Kæden er kun så stærk som det
svageste led
Wednesday, March 20, 13
Engageret
UengageretAktiv
t
uengageret
Wednesday, March 20, 13
A B C
Effekten af at belønne toppræstationerWednesday, March 20, 13
Så længe opgaverne kun involverede mekaniske færdigheder, virkede belønningerne som forventet.
Men så snart opgaverne krævede bare elementære kognitive færdigheder, ledte en større belønning til en dårligere præstation.
Wednesday, March 20, 13
Prisen for mistillid
Wednesday, March 20, 13
Oktober3,2253,114
1822,3671,927
10,815
November2,2794,299
05,410
33712,325
December594
1,6660
5,660632
8,552
Forskel 3 mdr-10,304
5,590-475
4,940606
Faktiskårligt tab-30,682
-39-2,47911,177
3,957
Pr. måned5,4671,163
2192,832
76310,445
1/10-30/965,60713,955
2,62633,987
9,160125,335
SuperBrugsenSuperbestNettoNemligIrma
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1 2 3 4 5 60 7 8 9 10
Detractors (bagvaskere) Passives Promoters(fans)
Net Promoter Score = % promoters - % detractors Source: Bain & Company
På en skala fra 0-10 hvad er sandsynligheden for,at du vil anbefale os til en ven eller kollega?
Wednesday, March 20, 13
Større, hurtigere, billigere, slemmere, nuWednesday, March 20, 13
(T + P + I)S
Social kapitalTillid
Velvilje
Wednesday, March 20, 13
BetternessBusiness
Busyness
Wednesday, March 20, 13
Vision
Business
Mission
Strategi Mål-sætninger
Wednesday, March 20, 13
Ambition
Betterness
Intention
Begræns-ninger
Impera-tiver
Wednesday, March 20, 13
Begræns-ninger
Wednesday, March 20, 13
PurposeMakersWednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
Monday, February 18, 2013
Wednesday, March 20, 13
Grundfortællingen
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Wednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
Monday, February 18, 2013
Wednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
ArbejdsglædePositive word-of-mouthTillid - social kapitalÆgte loyalitetPræferenceAwarenessSalg
Wednesday, March 20, 13
Klogere, sundere, dygtigere, tættere og sejere
Wednesday, March 20, 13
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