the new business value of today’s collaboration trends

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Keynote from Enterprise 2.0 conference in November 2010 by Colleen O'Keefe of Novell. She discussed the future of enterprise collaboration tools.

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The New Business Value of Today’s Collaboration Trends

Colleen O’Keefe

SVP & GM, Collaboration Solutions and Global Services

Novell, Inc.

© Novell, Inc. All rights reserved.2

TIME IS MONEY

© Novell, Inc. All rights reserved.3

Collaboration Trends

Business Use Case

Customer Perspective on Business Value

© Novell, Inc. All rights reserved.4

• Slide will have no words on it –

• Slow moving collaboration tools result in a slow

moving businesses

– Image representing this theme needed

© Novell, Inc. All rights reserved.5

© Novell, Inc. All rights reserved.6

2010 State of the CIO Survey

Source: CIO Magazine, 2010 State of the CIO Survey, January 2010

Rank improving end-user workforce productivity as their top projected accomplishment

© Novell, Inc. All rights reserved.7

Some Workers Are Finding Zero Benefit From Collaboration Software

Source: Workforce Technographics® US, Canada, and UK Survey, Q3 2009

Don’t find collaboration tools necessary to accomplish their job

© Novell, Inc. All rights reserved.9

Stay in the Loop

Get Feedback

Work Together

© Novell, Inc. All rights reserved.10

Novell® Vibe™. You’ll digg it. You’ll like it. It works.

Finally, a place where enterprise teams can work socially to achieve better results. Combining real-time social networking, online document co-editing, and file sharing with built in security and control

Cloud service and on-premise software

© Novell, Inc. All rights reserved.11

Stay in the Loop

Problem: Users needing information must

continually seek it out; time consuming. Knowledge

is dropped on the floor and people are making

decisions without the right information

Need: A way to find appropriate information from

experts and communities and be made aware of

updates when they happen

Benefits: More agile, more effective, more

informed workforce. Achieve better results, faster

DemonstrationStay in the Loop

© Novell, Inc. All rights reserved.13

Stay in the Loop – Summary

• Find relevant people and communities

• Follow users and groups

• Get notified

• See a flow of relevant information

• Make more informed decisions

© Novell, Inc. All rights reserved.14

Get Feedback

Problem: Traditional collaboration is slow, un-engaging, and

lacks a vehicle to request input from a large body of interested

parties. It’s hard to track progress and drive results

Need: A way to gather input and feedback into

a single, shared, real-time conversation

Benefits: Get immediate

feedback from the right people;

reach the best decisions faster

DemonstrationGet Feedback

© Novell, Inc. All rights reserved.16

Get Feedback – Summary

• Publish work-in-progress

• See who’s available to jump in and offer feedback

• Get immediate feedback—a dialog

• All feedback recorded in one place

© Novell, Inc. All rights reserved.17

Work Together

Problem: It’s hard to get work done with partners because of

access challenges with collaboration tools. And, waiting for revision

cycles and merging is a productivity killer

Need: Need an easy way to collaborate with partners in a rich

―work together‖ environment without compromising security

Benefits: Faster, better

collaboration with the people

who matter, wherever they work

DemonstrationWork Together

© Novell, Inc. All rights reserved.19

Work Together – Summary

• Working together, inside and outside the organization

• Working interactively—no merging or clean-up

• Working in your native habitat: file explorer, MS Office

© Novell, Inc. All rights reserved.20

Chad Israel

Booth # 105

Novell Vibe Cloud Beta

Novell Vibe OnPrem Beta

vibe.novell.com

novell.com/beta

Unpublished Work of Novell, Inc. All Rights Reserved.

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Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope of

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Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.

General Disclaimer

This document is not to be construed as a promise by any participating company to develop, deliver, or market a

product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in

making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents

of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any

particular purpose. The development, release, and timing of features or functionality described for Novell products

remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make

changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All

Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United

States and other countries. All third-party trademarks are the property of their respective owners.

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