the new dynamics of selling

Post on 29-Nov-2014

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The game has changed. The market we once knew so well is steadily becoming unrecognizable. A newer and more informed type of client has emerged and we recognize that our current way of selling just won’t cut it anymore. To make matters worse, we realize that, despite the enormous change in the market, sales training in the Philippines hasn’t changed much at all. It hasn’t risen to address this new market. Well, it’s time we changed the dynamics of selling! “The New Dynamics of Selling” addresses several critical issues (like planning, assertive communication, branding, influence and relationship-building) that most generic sales trainings have taken for granted, while, at the same time, takes into account the changes in today’s market. It will teach participants the importance of being client-centric in today’s dynamic market. This break-through course is also about getting the client to want to buy from you because you’re you. It answers the age-old question: "Why buy from me?" It is a powerful method that makes the client feel empowered in their decision yet compelled to buy from you. It may not be magic; but, it certainly feels that way. COURSE OBJECTIVES: At the end of the seminar, the participants will be able to: 1. Identify their personality traits and learning styles and utilize this knowledge to better themselves at their jobs 2. Explain how emotions work and effectively manage their emotions as well as the emotions of those around them 3. Utilize their understanding of personalities, learning styles and emotions to become customer-centric 4. Recognize their reasons for doing their jobs and connect their personal goals with the company’s goals 5. Set SMART goals and make accurate sales forecasts 6. Translate their plans into effective prospecting activities 7. Select and categorize their key accounts and create strategies for each of them 8. Utilize the concepts of proactive thinking to prepare for meeting the client 9. Create their own personal brand and utilize this to attract more clients 10. Employ the concepts of effective assertive communication to create win-win scenarios; especially in negotiations 11. Explain the process of asking proper questions and apply this knowledge when dealing with the client

TRANSCRIPT

the new

dynamics

of selling

copyright © 2014

by: boom san agustin

here are our course objectives…

identify your personality traits and

learning styles

effectively manage your emotions as well

as the emotions of those around you

practice customer-centric concepts when dealing with clients' needs

recognize your reasons for doing your job

connect your personal goals with the

company’s goals

set SMART goals and make accurate sales forecasts

translate your plans into effective

prospecting activities

select and categorize your key accounts

and create strategies for each of them

utilize the concepts of proactive thinking

to prepare for meeting the client

create your personal brand to attract more clients

employ assertive communication to

create win-win scenarios

ask proper questions to deal with your

clients effectively

let’s start with an icebreaker…

activity

getting

unbound

info@ourknowledge.asia

understanding yourself and others

in this module we’ll discuss:

MBTI Personality Types

Individual Learning Styles

The Triune Brain Thinking Process

Activity: EQ Test

Understanding and Managing Emotions

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being customer-centric

in this module we’ll discuss:

Customer-Centric versus Product-Centric

The Customer Centric Mindset

Sales Forecasting

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making a sales plan

in this module we’ll discuss:

Activity: Write Your Own Eulogy

Your Reason for Selling

Your Personal Mission, Vision and Values

SMART Goals

Assignment: Set Your SMART Goals for Sales

Turning Plans into Prospecting Activities

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preparing to meet your client

in this module we’ll discuss:

Proactive Thinking

Activity: Solving Traffic

The 5 Ps of Proactive Thinking

Proactive versus Reactive Behavior

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creating a personal brand

in this module we’ll discuss:

Creating an Effective Personal Brand

Activity: Brand Yourself

Elements of Personal Branding

The Power of Influential Branding

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communicating effectively

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in this module we’ll discuss:

Activity: Getting It Right

The Active Communication Cycle

Assertive versus Aggressive Communication

Open and Close Ended Questions

Sales Related Questions

Activity: I Don’t Want to Go to School Anymore

The NEADS Analysis

The WIP Analysis

espousing a win-win mindset

in this module we’ll discuss:

Activity: Breaking the Trend

The Win-Win Mentality

Win-Win Negotiations

Activity: Negotiate This

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managing your key accounts

in this module we’ll discuss:

Understanding Key Account Management

Activity: Assemble the Avengers

Selecting and Categorizing Key Accounts

Activity: Select Your Key Accounts

Activity: The Case of the Zombified Actors

Key Account Strategies

moving forward

in this module we’ll discuss:

Activity: Speedball Special

A Time to GROW

that was just a teaser

for our course on

the new dynamics of selling

to find out more

about this workshop

contact us here…

+63-917-593-1494

info@ourknowledge.asia

+63-2-213-8944

or connect with us on…

www.OurKnowledge.Asia

www.Linkedin.com/Company/Our-Knowledge-Consulting-Asia-

www.Facebook.com/OurKnowledgeAsia

www.twitter.com/OurKnowledgePH

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